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The News Chair

Mobile First

Advertise_bigIn addition to Chris Lloyd’s previous post, I don’t think I am the only one who relies on my mobile phone for EVERYTHING! You name it, and I use my phone for it. A couple months ago, I took a quick trip to Florida with my girlfriends. Of course we talked, laughed, ate rich food and some of us sunbathed on the beach. But the one constant with all of us were our phones were never far away. We used them for photos of us on the beach, to post messages on Facebook and Instagram, to call our families, to look for restaurants and menus and to book pedicure appointments. Some of the websites were mobile-friendly, but most were not. We all agreed how frustrating it was to access a website that is not responsive.

Since I work at a PR/Marketing firm, this was not news to me. We have counseled many of our clients to focus on a mobile web strategy. The world really is at our fingertips. Now we are going a step further advising clients to make mobile the priority and not the afterthought. I’ve watched our web designer painstakingly test the usability of a website we designed with literally dozens of devices.

Even if you don’t have an online store or retail, more and more customers and clients will be accessing information on your website via mobile devices. Helping them navigate easily will offer more success and fewer headaches in 2015.

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Get Creative in the Cloud

Vance Vaden

Vance Vaden

Being creative isn’t just about coming up with that one amazing idea. It’s also about sharing that idea with others. And now the sharing has become easier — with Adobe Creative Cloud.

As a Web and graphic designer at Coles, I am constantly learning all the newest tools and tricks of the trade when it comes to website design and development. Adobe has always been on the forefront of cutting-edge, high-quality products for everything from photo editing and website design to audio recording and motion graphics. And now Adobe is taking it all to the next level.

Adobe Creative Cloud allows you and your team to download any or all programs you need and want from the Adobe Software Suite with one simple membership. It also gives you access to the very latest versions of all the Adobe applications as soon as they’re available.

It will be the new platform for Adobe going forward — and it’s one you want to take advantage of. We recently started using the Creative Cloud, and so far, I really think it’s great. It’s very responsive and gives the Coles Creative team an easy way to share our files with each other and our clients. The bonus? It’s definitely cost effective.

What does the Creative Cloud mean for you and your team?

  • Access to Adobe software updates and the newest versions of products
  • Consistency with product versions your client may be using, especially if they are different than what your team uses
  • Ability to share files between clients and colleagues
  • Much lower cost than buying multiple product packages at once
  • Flexibility of which programs you want to install, whether it’s InDesign, After Effects, Dreamweaver, or any of the other many Adobe products

Only time will tell the impact the Adobe Creative Cloud will have on the creative community, but it offers uniformity between designers, printers and clients that, so far, is unmatched.

The creative process starts with the idea … and now goes to the cloud.

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Collage of Adobe Product Icons

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