First impressions matter. Take a good look at your company website – does it grab the right attention? Can it be easily viewed on mobile?
A great website design can make or break your business. Is yours working for you? Complete our website design checklist and find out!
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After years of successfully growing the Indiana Eye Clinic into one of central Indiana’s premier locations for surgery and treatment of the eye, the doctor/owners knew their website design needed a new look.
The old site was cluttered and unappealing, with few photographs or graphics, and contained too much wordy medical jargon. And it didn’t scale to mobile devices.
“A website’s lifespan is typically three to four years,” said Coles VP Marketing Brian Coles. “If your website exceeds that time without a major update or redesign, technology is likely to have passed you by, and you risk losing valuable consumers.
“The Indiana Eye Clinic website was last updated more than five years ago,” Coles continued. “Not only did the current website not match their new look, but the current wireframe did not support mobile browsing.”
The Coles Marketing team, working in close conjunction with the Indiana Eye Clinic, undertook a ground-up redesign of the site. This included an elegant restructuring of the site’s look to match the look of the new Clinic logo, which was designed by Coles.
Copy was recreated and new copy added for every subpage of the website. Coles also included custom photography that featured the Clinic’s doctors, staff and patients in an appealing light.
Technology was updated to a custom responsive design, so the Clinic now has one website optimized for every platform, including mobile devices and tablets.
“Today, creating websites in responsive design is seen as one of the industry’s best practices,” Coles said. “Responsive design is also preferred by Google because content that lives on one website and one URL is much easier for users to share, interact with and link to than content that lives on separate sites.”
Is your website screaming for a makeover?
Coles Marketing has the expertise to take your 24/7, greatest sales and customer platform — your website — to the next level.
“A clean, attractive website design does more than make your business or organization look good,” said Coles Multimedia Designer Kevin Moore. “It can bring in more customers and improve functionality for the ones you have.”
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Here I go again with Google. I was serious when I said in my previous post — “Google will take over the world.” Google’s new initiative “GoMo” (launched in late 2011) in causing quite the buzz in the marketing world. A couple of years ago, the thought of businesses creating mobile sites was considered extreme — that is if you had it in the budget, you might go ahead and develop a site. Fast forward to now… With Apple attracting more and more customers and businesses developing apps almost daily, is Google trying to combat lost ad dollars? It will be interesting to see what transpires in the next couple of months/years. But for now, the importance of mobile sites is no doubt important to businesses. Take a look at the charts below from Google. We’d love to hear your thoughts on mobile sites. Or you if you need help developing a mobile site, one of our trusty creative folks are willing and able to assist.
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