Full service solutions at Coles Marketing image

The News Chair

Top Website Design Trends for 2019

Designing a website is no easy feat, and standing out from the clutter is crucial to getting ahead. Some designs are fads, but most are sound ideas that improve your website’s overall readability and accessibility.

We’ve compiled our list of top website trends you need to use — or at least attempt — for your website in 2019.

Mobile First

Mobile searching has now overtaken desktop searching for website traffic. If users can’t easily maneuver your website from the palm of their hand, they will go elsewhere immediately. With mobile-first design, the site is created with the mobile user in mind first, but it is also compatible for the desktop user.

Google now recognizes page loading speed is a ranking factor for mobile searches, so making speed a priority is key to having a successful web presence in 2019.

Video Backgrounds

If a picture is worth a thousand words, then a video is worth 100,000. A video can tell a more compelling story than text-based imagery or a simple photo. Grabbing attention from the moment users enter your site is monumental to keeping your bounce rate to a minimum.

The more time a user spends on your website, the more likely they are to convert. And even if they don’t convert, your SEO (search engine optimization) will increase if your average time on a page rises as well. As long as the video is concise and gets your message across with no sound, a video background could be what your website is longing for.

Utilize Chatbots

Customer service, customized. By enabling chatbots for your website, the user will feel like they are being interacted with directly. For example, a retail company can imagine their website’s chatbot as an additional salesperson helping users decide as they are shopping. If you have less “boots on the ground” than before, having these bots take care of mundane questions frees up you and your business associates’ time for more strategic business issues.

Bold Typography

Large and bold text shapes your website. This may seem like a tiny thing, but it will make a huge impact on your website’s overall look. Do not drown readers in paragraph text — make them see what you want them to see first. Then let them dive in and search around to learn more, if they are interested. Typography purveys the voice and tone you want your company to exude. Do you want to draw attention to a certain product or service? Will your website design lead eyes there or shy away? Be bold.

Need help with implementing any of these important website trends in 2019? Contact Diana dzukerman@colesmarketing.com.

By Kevin Moore, 
Multimedia Designer


Edit this post

Categories: Advertising, Clients | Tags: Tags: , , , , , ,

Why Advertise on Snapchat?

With more than 191 million daily active users, Snapchat has an extremely captive audience. To take advantage of these viewers we recently ran a Snapchat campaign for one of our healthcare clients.

Snapchat offers three main options when creating ads:

  • To Drive Awareness
    • Mostly for current events or limited time promotions
  • To Prompt Users to…
    • Install an app
    • Visit a website
    • Watch a video
  • To Drive Conversions
    • Website conversions (secondary actions on websites such as purchasing items or calling from website, etc.)

Snapchat recently significantly lowered their daily budget minimum to get more people to use the platform on the advertising side, making it a lot more appealing to pursue. The platform allows you to narrow your targeting to reach many different types of demographics based on age, location and interests.

We ran a two-week advertising campaign on the app for our healthcare client wishing to increase its talent acquisition. Our goal was to increase awareness of the open positions offered and drive potential applicants to the website in hopes they would apply.

We used two slightly animated graphics that encouraged the user to swipe up to view current openings. If they swiped up it would take them directly to our client’s career website page. Our engagement for this campaign performed 30 percent better than our other social media digital advertising campaigns.

Since Snapchat is ever-evolving, there is so much more to learn when creating in-depth graphics, gifs and videos within the mobile platform.

If you’d like to get your company Snapping, give us a shout at 317-571-0051 or info@colesmarketing.com.

By Broden Chapman,
Digital Marketing Coordinator 


Edit this post

Categories: Social Media | Tags: Tags: , , , , , ,

An Internship through Ian’s Eyes

Meet Ian Medley, one of the newest members of the Coles Marketing team, and read about what he is discovering in the world of marketing during his summer stay with us. 

What are some things you have learned so far while at Coles Marketing?

Ian: Before starting my internship I only knew the surface of what a business was and how it operates. During my first week immersed, I started to put the pieces together and see how a marketing company gets the wheels turning. Seeing all the people in the office focused on their individual portions of a big-picture project showed me this business is dependent on everyone working seamlessly together. One of the most rewarding things is to be able to use what I’ve learned so far in college and utilize it in the real world.

What is something you’d like to learn more about?

Ian: I would love to learn more about the steps from the very beginning to the end and everything in between during in the marketing process. I’ve started to learn about the prospecting part of the job, and I’d like to see what happens after that.

What is it like working in an agency setting?

Ian: It’s very professional but also enjoyable for me. I feel like everyone here is an expert in his or her field and has a lot of wisdom to share. I had a preconceived notion that businesses were all black and white but being in this space has proven my previous assumption was wrong. There are so many different projects I get to do that help show me how vital my role is to the company’s success.

What national brand do you think does the best marketing job?

Ian: Red Bull. The company sponsors extreme sporting and athletic events and gives out free drinks throughout the event duration. They do a great job of homing in on their key demographics, which are some small businesses and college students across the nation.

What is your favorite thing to do outside of school and your internship?

Ian: I like boating, going to the gym, attending concerts and traveling when I can.


Edit this post

Categories: Content Marketing | Tags: Tags: , , , ,