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Super Bowl ads go big

For once, the actual game at the Super Bowl lived up to the hype of the ads.

In addition to being the culmination of the NFL season, the Super Bowl — excuse me, “Big Game” — more or less represents the zenith of the advertising/marketing year. Huge gobs of money are spent producing the ads, then Fox charged upwards of $5 million to air each spot.

One new trend this year was advertisers coming out with “teaser” ads in the weeks leading up to the game. That’s right, we now have previews of commercials! But it did genuinely garner attention for some brands.

Once again, Budweiser had the most-shared ad with their spot, “The Hard Way,” which chronicles the (semi-fictionalized) journey of the beer company’s founder in traveling to America and having all sorts of adventures along the way.

It was also a commentary on the current immigration debate — something that cropped up in a number of other Super Bowl ads. Most notably with the Airbnb spot, “We Accept,” showing an inclusive message reflecting all sorts of races and creeds.

As of this writing, the Bud ad had more than 27 million views on YouTube.

Marketing Land has the full list of top ads and analysis. A sexy Mr. Clean was good enough for #2, and other big names like Tide, Audi, T-Mobile and Coca-Cola also made the top 10.

My personal favorite is the kooky Avocados from Mexico ad, which actually features avocados for about five seconds of the extended 100-second ad. But it made its intended impact.

I just want to know: How much did Jon Lovitz get paid to go subliminal?


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Two for One: Home Show, Home & Flower Show Combine!

This year, the Indianapolis Home Show will combine with its companion show, the Indianapolis Home & Flower Show, for attendees to visit two great shows at one price!

Celebrating its 90th anniversary, the 10-day Indianapolis Home Show is the nation’s oldest and the Midwest’s largest home-focused extravaganza at the Indiana State Fairgrounds. Since the Home Show was founded in 1922, it has become a tradition within the community, offering generation after generation the best in home products, decorating, construction and remodeling ideas. It is the largest consumer home event in Indiana, attracting crowds of homeowners primarily interested in home improvements and renovations.

And now the show is bigger and better than ever, offering those attendees primarily interested in gardens and outdoor living their own feature areas. An additional building in the South Pavilion will offer 25,000 square feet devoted to landscaping and gardening, with more than 20 lavish, landscaped feature gardens. From lovely lilies and ravishing roses to dazzling dahlias and jazzy jasmines, the gardens will offer a grandeur of greenery.

“We’re very excited to combine the Indianapolis Home Show with the Home & Flower Show,” Keller said. “With the excitement of the Super Bowl coming to Indianapolis at the beginning of February, we didn’t want residents to miss out on all the Home & Flower Show has to offer. Combining the two shows will cater to Indianapolis area residents’ continuous desire to learn, compare and shop for products and services for their homes and gardens. And the added bonus is they can visit two jam-packed shows in one location at one great price.”

The Indianapolis Home Show opens Friday, Jan. 20, and continues through Sunday, Jan. 29, 2012. Admission is $13 for adults, $3 for children ages 6 to 12 and free for children 5 and younger.

For more information, call 317-705-8719 or visit the Indianapolis Home Show website at www.IndianapolisHomeShow.com.


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Super Bowl Brings Super-Sized Scams

Super Bowl XLIV (or 44) pits the AFC champion Indianapolis Colts against the NFC champion New Orleans Saints. It will be the first time since Super Bowl XXVIII that both number one seeds will face each other in the Super Bowl. It also marks the first time that two teams who play in an domed/retractable roof stadium will play each other in a Super Bowl.

How’s that for some excitement?:)

But with these super-sized offenses unfortunately come some super-sized scams. The Better Business Bureau says that scam artists look to take advantage of these high-emotion situations with fake Super Bowl ticket giveaways and travel packages.

Some tips for purchasing Super Bowl tickets include:

· Deal with a reputable, local company that has a track record with Bowl game packages and ticket sales.
· Research any company you might do business with at http://www.bbb.org/.
· Use a credit card or PayPal for your purchases as they offer additional protection if the offer falls short and provides a means to track your purchase.
· Make sure the Web site where you buy tickets is secure and reputable. Look for a seal of approval from the BBB or similar organizations.

In addition, the BBB encourages consumers to watch out for travel package deals that may “include” Super Bowl tickets. Package prices may be severely inflated to accommodate the purchase of tickets, while other aspects of the package may be below expectations.

Other tips for purchasing Super Bowl tour packages include:

· Get all the details in writing, including price, cancellation penalties and all of the other specifics of the package, including the name of the hotel, the airlines, etc.
· Verify that your travel package includes guaranteed tickets to the Super Bowl game.
· Independently verify your travel arrangements, including your flight and hotel reservations. Then, follow up with your travel promoter a few days before departure to confirm reservations.

Make sure your purchase is guaranteed — so that you can be guaranteed the Super Bowl experience of a lifetime.


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