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Creative Solutions for Career Recruiting

We’re all about problem-solving here at Coles Marketing. Creative solutions.

One of our clients that manages senior living communities came to us when they found themselves with a shortage of nurses. This is a nationwide problem, as healthcare is improving and the aging population is growing. Due to the widespread need for nurses, we increased our client’s digital and social media presence, delivering ads that helped further build their brand and compelled job seekers to click on listings.

Rather than relying on standard job websites, we tailor-made one just for our client. This comprehensive careers website goes far beyond offering simple job descriptions. It also includes a detailed look at benefits and several video testimonials that dive deep into the warm, family-like atmosphere of the company and how it has changed people’s lives for the better.

We’re also employing other complementary strategies to drive potential applicants to the new website, including some of the following:

  • Customized digital advertising campaign
  • Targeted Indeed ads
  • Social media posts
  • Other career sites that scrape our career site to repost the jobs on their own (Career Builder, Glassdoor Google Jobs, LinkedIn, Zip Recruiter, etc.)

So far, the site has been a great success! And we have the numbers to prove it.

  • 14% of first-time visitors take some sort of employment action, such as applying to a job, calling the phone number for more
    information or signing up for job alerts if they don’t find an open position that’s right for them.
  • Remarketing ads to those who didn’t take advantage of the site initially led to a boost in employment actions last month.
  • Since taking over our client’s sponsored Indeed campaigns, the average cost per application has decreased by more than 66%.

Creating this careers website and complementary digital strategies not only helped our client save money and add talent to their team, but it also helped them build their brand. This is the kind of success story we aim to tell again and again.

If your recruiting campaigns need a boost, give us a call today at 317-571-0051!

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Why You Should Use Influencer Marketing Right Now

A celebrity endorsement used to be the end-all be-all when it came to spokesperson promotion. Then entered social media. With news, images and videos at your fingertips, now anyone can be a spokesperson for a brand. And there are many ways to take advantage of those who may influence your business’s target audience.

“94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11x the ROI of traditional advertising.” – Social Media Today

Coles Marketing is helping improve brand awareness for a local boutique fitness studio with the help of influencers. Using a grassroots approach for a recent event, we pinpointed those who are influential in the Indianapolis area when it comes to nutrition, fitness and overall health and wellness.

We asked questions like the following:

  • Who is currently checking in at local gyms in the studio’s surrounding area?
  • Who has the image and charisma that matches for the gym’s core values?
  • Which accounts are receiving genuine engagement rather than bot responses?

Our team created a list of more than 50 influencers — all of whom had at least 1,000 followers to reach out to.

One thousand followers may not seem like a lot to some people, but if a brand can reach the demographic that perfectly aligns with them, there are definite payoffs. The influencers were invited to come out to a VIP Preview Night to try out equipment, talk to coaches and take a tour of the studio before the grand opening. They were given free classes (amount determined by the size of their following) in exchange for social media posts promoting the studio with their own personalized code for a membership discount. Some influencers could not come out to the predetermined night but were still allowed to get their classes and share their personal experiences from the class afterward.

It’s always better to hear from someone else how much they love a brand or business because it adds trust and credibility. And influencers do not always have to be paid in cash; many times there can be a trade-off based on what your company can offer (i.e. discounts, free items, free use of a service). As more people are paying attention to what others have to say about the brand than the brand itself, influencer marketing will only continue to grow in the future.

If you want help expanding your brand awareness and position, give us a call today at 317-571-0051!

By Meagan Hook,
Social Media Manager

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Understanding Facebook’s New Page Template Feature

Have you received the email or red notification from Facebook letting you know that your Facebook Page template will be changing soon? Don’t panic. You still have a choice in how your page will look. If you don’t choose a template yourself, Facebook will automatically change it on August 23. Be sure to search around for what template would work best for your business and make the decision yourself rather than have Facebook’s algorithm choose one for you.   

You can choose from a wide variety of templates that better fit your brand:

  • Services – for people to see what you offer and get in touch
  • Business – to manage your business, special offers and job openings
  • Venues – to highlight information like hours, locations and upcoming events
  • Movies – to highlight showtimes
  • Nonprofit – designed for encouraging people to help fundraise and donate to a cause
  • Political – to help reach your supporters and communicate your message
  • Restaurants – to highlight your menu, hours, location and photos of food
  • Shopping – to showcase products and a more seamless online shopping experience
  • Video page – to highlight specific video content

According to Facebook itself, this new change will help you connect with the people who care most about your business. With the decline of organic reach across the board, Facebook is changing things up to ensure that they are still valuable to small businesses as well as corporations.  

The templates may look similar but depending on your choice they differ on layout design and call to action options. For a restaurant you can now choose an option to “make a reservation,” or for retail, “book an appointment.” This won’t drastically alter how your page looks as a whole, but it could make a difference in your reach and engagement compared to previous weeks. Take the time to poke around and see what advantages there are for your business and choose the template that suits your brand.

Want some help creating a social media strategy or need some marketing assistance? Drop us a line at 317-571-0051 or email info@colesmarketing.com. 

By Meagan Hook,
Social Media Manager 

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