We’re highlighting our Coles Marketing collaborators by showcasing some of their many talents. Every day they contribute ideas, designs, strategy and so much more that drives positive results for our clients.
Our copywriter, Sam Watermeier, takes words and turns them into unbelievable stories that encapsulate our clients’ goals. From writing poems and creative works in his spare time to catering his writing for more technical products, Sam does it all. Below are some recent tasks he’s tackled:
- Wrote copy for a new website
- Interviewed and wrote three employee spotlight articles
- Created a monthly corporate metrics report
- Helped design and write the process for crafting a newsletter template
Current Netflix Binge Show: Comedians in Cars Getting Coffee
Favorite Restaurant: Luciana’s Mexican Restaurant (Arroz con pollo is the perfect meal.)
Favorite App: Bravo TV, it allows me to stream the high-seas drama of Below Deck
Describe Yourself in 3 Words: Quiet, quirky, creative
Stay tuned to see who will be featured next!Edit this post
In this age of online everything, Jurassic World: Fallen Kingdom stood out with its marketing campaign by taking to the streets.
Accompanied by a Jeep Wrangler motorcade, Amazon made its largest delivery ever — a 40-foot long box stamped with the Jurassic World logo — to The Grove shopping mall in Los Angeles. The film’s stars, Chris Pratt and Bryce Dallas Howard, opened the mysterious box to reveal a model of the movie’s most iconic creature — the Tyrannosaurus Rex.
A model of the T-Rex also stood on display alongside velociraptors in the King’s Cross railway station in London. Other public promotional materials include Jurassic World-themed treats at Dairy Queen, a virtual reality ride through the film’s world at Dave & Buster’s and dinosaur displays in malls and movie theaters across the world.
As the film rakes up millions of dollars at the box office, its marketing campaign proves the value of thinking outside the box. Rather than sticking solely to traditional marketing methods — trailers, posters, billboards — it engages moviegoers in more innovative ways. And it catches their attention in the real world behind their cell phone screens.
Think about how your business can take a cue from this blockbuster and explore marketing options beyond the standard, conventional ones. As you can see from Jurassic World‘s marketing campaign, taking risks can pay off big time!
By Sam Watermeier,
Coles Marketing has tapped Sam Watermeier as Lead Social Media Strategist to bolster their team of writers, designers, brand experts, online marketers and media relations veterans.
A graduate of Ball State University with a degree in telecommunications, Watermeier has an extensive background as a journalist, including as a reporter for NUVO Newsweekly. He worked with Coles Marketing for a year as a copywriter before being promoted to his current position.
“We’ve been very impressed with Sam’s writing skills and commitment to helping clients reach their desired audience,” said Barbara Coles, founder and President of Coles Marketing. “As our client roster has grown, we’ve recognized a need for deeper engagement between businesses and their customers on social platforms. Sam’s talents will allow us to take our clients’ social media needs to the next level.”Edit this post