Keep at it, friends. You’re stronger than you think…
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According to Data Never Sleeps 4.0, in the past five years, “The global Internet population has grown by more than 60%, and there are more mobile devices on the planet than people.”
- Americans use 18,264,840 megabytes of wireless data
- 3,567,850 text messages are sent in the U.S.
- Google translates 69,500,000 words
I guess you could say data is everywhere, being shared at a mind-boggling rate. And as more data is shared across a growing number of digital channels and social media platforms, it becomes more challenging to have your voice heard, your client’s brand noticed or your customer’s testimonial heard.
So what makes a good media story? And what makes that story stand out within the media buzz?
- Impacts people by solving a problem, providing an answer, generating an action or getting a conversation started about a topic
- Touches the audience on an emotional level, helping motivate people to spread the word to others
- Captures natural moments between people as well as the environment, evoking one or more of the senses
- Contains fair and balanced information, telling a factual and accurate account
- Revolves around a good character, a person who is a spokesperson for the story, offers a reflective testimonial and draws the audience in with his or her point of view
Make sure your story is one that can’t be overlooked … or forgotten.
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As I started to think about what I wanted to write for this blog, I looked back at some previous PR-related posts on the PR Daily website. And one of them had a photo of Leonardo DiCaprio. After staring at his photo for awhile, I confirmed how enamored I am with Leo. Always have been — and I’m quite sure I always will be.
This year, he’s in the running for an Academy Award for his work in “The Revenant,” a movie I have yet to see but am looking forward to enjoying. It doesn’t really matter to me that he gets attacked by a bear or eats a bison liver — it’s two-plus hours of Leo, and I’m okay with that.
There are many articles to choose from focused on whether Leo will or won’t win the Oscar — it would be his first, shockingly. Why has he been snubbed before? Why might this be the first win? Will it affect his chances going forward? And why is this being covered so much in the media?
And then I started to research how much news and media really influences us as a public. Are the Academy members reading all these articles about whether Leo should or should not win? Does that affect them and their decision? One article I read noted the following:
- Mass media frame the details of the story.
- Mass media communicate the social desirability of certain ideas.
- Mass media sets the news agenda, which shapes the public’s views on what is newsworthy and important.
I’m sure we have all seen how much what the media says can affect your opinion on a particular issue. I used to work in the media and know how you frame a story can indeed have both a positive and negative effect with viewers. Another article says: “News is bad for your health. It leads to fear and aggression, and hinders your creativity and ability to think deeply. The solution? Stop consuming it altogether.”
I’m not too sure I agree with that, but it’s an interesting thought.
Somehow my train of thought went from PR to Leo to news coverage to media’s affect on the public to — Does anyone really care hundreds of articles have probably been written about Leo and the elusive Oscar? Someone cares, or the articles wouldn’t have been written. Or would they?