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Pondering the Facebook Fan Page

FacebookWhile munching on a delicious macadamia nut cookie, I began thinking about the Facebook Fan page that I was offering advice on for one of our clients, Mark Leader, a real estate sales speaker/trainer. Mark already has a personal profile page with more than 1,800 friends, which is kept as up-to-date as possible with new status updates, links to blogs, pictures and upcoming events.

But Mark asked me to research a Fan page and what kind of exposure it would bring. I hesitated on becoming a “fan” of the Fan page — only because I was aware of how much growth and interaction he had already seen on his profile page. It also seemed that a personal profile page offered far more in the way of loading videos, adding links and creating that real, personal experience with his “friends.”

So I looked into it and found some very interesting articles.

  • Facebook Group vs. Facebook Fan Page: What’s Better? Fan pages are visible to unregistered people and are thus indexed, while groups allow you to do more in the way of viral marketing through the “bulk invite.” The article also says that pages are generally better for long-term relationships with your fans, readers or customers. And I knew long-term relationships were important to Mark — so maybe this was going in the right direction.
  • Why You Need to Make a Facebook Fan Page for Your Web site Now! This is a great post that also brings up the idea of sending “updates to fans,” helping to build a database of users. And the “viral” aspect of a Fan page is helped by the news feed — so when someone joins a Fan page, it is published for all their Facebook friends to read.

My conclusion is that while I still may not yet be a PERSONAL fan of the Facebook Fan page, it obviously offers several benefits to those who choose to create one-so I recommended Mark go for it! Happy Facebooking!


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Collard Reaches Leader’s Choice Master Trainer Status

Mark Leader, North America’s No.1 real estate sales speaker/trainer and founder of Mark Leader Courses, is pleased to announce that Mike Collard has reached master trainer status with Leader’s Choice.

Developed and led by Mark Leader, Leader’s Choice is a 45-hour, nine-week classroom course that has been proven to quickly increase production, dramatically improve self-esteem and foster work/life balance for real estate agents across North America.

Working with Leader since 2002, Collard has spoken to thousands of real estate agents in various seminars and Leader’s Choice programs throughout the years. Collard began as a trainer, then senior trainer and has been promoted to master trainer.

Qualifications for a master trainer include training at least 800 students, being rated at a top level by both students and their managers and having successfully completed programs in which the average student at least doubles their productivity. Master trainers work together with Leader to develop new services and programs for Leader’s Choice as well as mentor and help develop other trainers.

Collard is also a Thought Leader for Leaders Elite, a membership-based “grad-school” level online real estate sales training and group coaching program. It is tailored to alumni of the Leader’s Choice class as well as real estate veterans looking to improve their production figures. Through Leaders Elite, Collard leads a variety of seminars and Webinars.

As a national sales and training manager as well as a national manager for a Fortune 500 company, Collard continually exceeds targeted sales goals. He exemplifies the traits of a first-rate sales professional and used those traits when he entered the world of real estate.

A RE/MAX Hall of Fame member and a multi-year Platinum Club award winner, Collard’s production is among the top 1% of Realtors nationwide. He was also given the Phoenix Award for 10 years in the Millennium Club, awarded by the Association of Realtors.

Collard still maintains close ties with the real estate market as part of the Atlanta Board of Realtors. He has also been a licensed real estate agent since 1988.

For more information on the Leader’s Choice program, visit http://www.leaderschoice.com/.


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