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Top Website Design Trends for 2019

Designing a website is no easy feat, and standing out from the clutter is crucial to getting ahead. Some designs are fads, but most are sound ideas that improve your website’s overall readability and accessibility.

We’ve compiled our list of top website trends you need to use — or at least attempt — for your website in 2019.

Mobile First

Mobile searching has now overtaken desktop searching for website traffic. If users can’t easily maneuver your website from the palm of their hand, they will go elsewhere immediately. With mobile-first design, the site is created with the mobile user in mind first, but it is also compatible for the desktop user.

Google now recognizes page loading speed is a ranking factor for mobile searches, so making speed a priority is key to having a successful web presence in 2019.

Video Backgrounds

If a picture is worth a thousand words, then a video is worth 100,000. A video can tell a more compelling story than text-based imagery or a simple photo. Grabbing attention from the moment users enter your site is monumental to keeping your bounce rate to a minimum.

The more time a user spends on your website, the more likely they are to convert. And even if they don’t convert, your SEO (search engine optimization) will increase if your average time on a page rises as well. As long as the video is concise and gets your message across with no sound, a video background could be what your website is longing for.

Utilize Chatbots

Customer service, customized. By enabling chatbots for your website, the user will feel like they are being interacted with directly. For example, a retail company can imagine their website’s chatbot as an additional salesperson helping users decide as they are shopping. If you have less “boots on the ground” than before, having these bots take care of mundane questions frees up you and your business associates’ time for more strategic business issues.

Bold Typography

Large and bold text shapes your website. This may seem like a tiny thing, but it will make a huge impact on your website’s overall look. Do not drown readers in paragraph text — make them see what you want them to see first. Then let them dive in and search around to learn more, if they are interested. Typography purveys the voice and tone you want your company to exude. Do you want to draw attention to a certain product or service? Will your website design lead eyes there or shy away? Be bold.

Need help with implementing any of these important website trends in 2019? Contact Diana dzuckerman@colesmarketing.com.

By Kevin Moore, 
Multimedia Designer

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Hands On With Kevin

We’re highlighting our Coles Marketing collaborators by showcasing some of their many talents. Every day they contribute ideas, designs, strategy and so much more that drives positive results for our clients.

Our Multimedia Designer, Kevin Moore, is a wizard when it comes to perfecting websites and print content. Kevin has the experience to back up his creative designs whether on paper or in the digital space. Below are some recent tasks he’s tackled:

  • Created and designed the user interface for three new websites
  • Designed an email campaign
  • Created graphics using Adobe Photoshop
  • Updated Animation on client’s website

Kevin’s Passions

Current Netflix Binge Show: NCIS

Favorite Restaurant: City Barbeque

Favorite App: Last Day on Earth: Survival

Describe Yourself in 3 Words: Faith, Friends, Fun

Stay tuned to see who will be featured next!

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Your Brand

Every now and then, we all need a new fresh look. Take for instance, Kevin Moore — a web designer at Coles Marketing. After 15 years, Kevin cut his hair and donated over 12 inches of hair  to “Locks of Love.” Brands need a fresh look, too. At Coles, we have a creative team of branding specialists. It’s a hard first step, but don’t be afraid to update your brand. Perhaps wrap your re-branding around a charity event, and just like Kevin, you’ll come out feeling refreshed with a smile on your face.

Photos courtesy of Coles Marketing and Kevin Moore

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