Coles Marketing is a company where family is a way of doing business. For this entry of Coles After Hours, we’re checking in with Media Planner/Buyer Whitney Coles, who is married to the firm’s Chief Marketing Technologist/Owner Brian Coles. Learn about what she does after hours and what drove her to join the family business.
Outside of Coles Marketing, Whitney Coles is raising two future pro-athletes. When she’s not at her desk, she’s cheering on the sidelines of her sons’ various sports activities. This is familiar territory for her, as she was a cheerleader throughout high school and college. But being a mom is like being the ultimate cheerleader.
“I know more about sports now than I ever did as a cheerleader,” she says with a hearty laugh. “I’m not sure I ever really understood what 1st & 10 meant in the eight years I was on the sidelines cheering at football games. Now I just ask the boys! Our sons are involved in hockey, lacrosse, flag football, baseball, swimming, the list just keeps growing!”
Whitney worked in the world of marketing long before Coles, but she put her professional life on pause shortly after her first son, Will, was born. Two years later came Max. A couple of years after that, Whitney felt like she had the hang of parenthood and was eager to get back to work.
Coles had the perfect opportunity in store — an open part-time position that would scratch her marketing itch and provide the flexibility needed to care for her kids.
Now, with increased working from home, she’s in an even better situation. Not only can she keep a close eye on the kiddos, but she has Brian just around the corner.
“I can just poke my head in his office at home and ask a question or bounce an idea off of him since we’re working in such close proximity,” she said. “We have different strengths and personalities, but they complement each other well and we really enjoy working together. He always says I’m the yin to his yang.”
While schedules and work-from-home procedures are likely to change, one thing’s for certain — Will and Max’s sports will always be a part of their after-hours lives.Edit this post
Creativity is key to our work here at Coles Marketing. On a regular basis, we’d like to give you a peek inside the mind of a team member and show what’s inspiring them lately. What are we watching, reading, playing or making that’s fueling our creative energy?
For this entry, we’re checking in with Financial Manager Teresa Christ.
When Teresa’s not crunching the numbers at the office, you can find her studying and experimenting within the world of glass art. She recently binge-watched the Netflix reality series, Blown Away, which follows 10 artists as they compete in glassblowing sculpture challenges.
“It’s exciting to see all of the different things people can create on that show,” Teresa said. “It’s also nerve-racking because their creations are so fragile.”
Teresa’s fascination with glass art predates Blown Away. A trip to Rossi Glass in Niagara Falls first sparked her interest.
“Seeing the artisans make pieces there was so cool and inspiring,” she said.
Teresa has now tried her own hand at this artform. She has taken classes at GRT Hot Glass Studios and made her own glass art.
Edit this post
Check back soon for an after-hours visit with another member of the Coles team!
A celebrity endorsement used to be the end-all be-all when it came to spokesperson promotion. Then entered social media. With news, images and videos at your fingertips, now anyone can be a spokesperson for a brand. And there are many ways to take advantage of those who may influence your business’s target audience.
“94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11x the ROI of traditional advertising.” – Social Media Today
Coles Marketing is helping improve brand awareness for a local boutique fitness studio with the help of influencers. Using a grassroots approach for a recent event, we pinpointed those who are influential in the Indianapolis area when it comes to nutrition, fitness and overall health and wellness.
We asked questions like the following:
- Who is currently checking in at local gyms in the studio’s surrounding area?
- Who has the image and charisma that matches for the gym’s core values?
- Which accounts are receiving genuine engagement rather than bot responses?
Our team created a list of more than 50 influencers — all of whom had at least 1,000 followers to reach out to.
One thousand followers may not seem like a lot to some people, but if a brand can reach the demographic that perfectly aligns with them, there are definite payoffs. The influencers were invited to come out to a VIP Preview Night to try out equipment, talk to coaches and take a tour of the studio before the grand opening. They were given free classes (amount determined by the size of their following) in exchange for social media posts promoting the studio with their own personalized code for a membership discount. Some influencers could not come out to the predetermined night but were still allowed to get their classes and share their personal experiences from the class afterward.
It’s always better to hear from someone else how much they love a brand or business because it adds trust and credibility. And influencers do not always have to be paid in cash; many times there can be a trade-off based on what your company can offer (i.e. discounts, free items, free use of a service). As more people are paying attention to what others have to say about the brand than the brand itself, influencer marketing will only continue to grow in the future.
If you want help expanding your brand awareness and position, give us a call today at 317-571-0051!
By Meagan Hook,
Social Media Manager