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The News Chair

Thirty Years of Bringing the Relationship Home

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Earlier this month, Coles Marketing wrapped up work on the 2015 Indianapolis Home Show. It was another year of runaway success, marked by massive attendance and remarkable media coverage. And believe it or not, it was the 31st year Coles has been the public relations agency for the Home Show. It was one of the first clients landed by President Barbara Coles after she started the business.

Christopher Lloyd

Christopher Lloyd

 

So how does Coles maintain such an impressively long relationship with the Home Show? And how do we keep getting the media to show up in impressive numbers and give the same annual event big play, year in and year out?

 

The answer is simple: relationships, prodigious planning and pure hustle.

 

Start early

“The work begins many months before the actual 10-day show,” says Coles Account Manager/Social Media Strategist Tiffany Whisner, one of the firm’s primary point persons on the Indy Home

Tiffany Whisner

Tiffany Whisner

Show. “We keep track of the trending celebrities, both nationally and locally, and begin to brainstorm ideas for certain features and celebrities. We are always trying to think outside the box.”

 

Stay in touch

Coles touches base with local media throughout the calendar year with important news, such as high-profile celebrities who have been booked to appear at the show or the revelation of the builder and plans for next year’s Centerpiece Home.

 

Do your homework

As the event date approaches, the Coles team starts pitching a variety of interviewees, features and highlights to the media outlets to provide them the opportunity to cover many different aspects of the show. That way, each newspaper, TV station or other media feels like they can get their own distinct bite on coverage without treading the same ground.

 

Chris Mercier

Chris Mercier

“Many members of our staff have worked in the media themselves, so we all have extensive contacts. But most of all, we do our homework, and we treat our media relations colleagues with respect,” said Chris Mercier, Vice President, Public Relations.

 

Be prepared

Right before the show opens, Coles sends out an exhaustive media briefing kit filled with information and interviews on dozens of notable vendors and individuals. This is always accompanied by complimentary tickets for key journalists – plus creative gifts that keep the Home Show top of mind for on-air coverage. (You can never go wrong with flowers or food!)

 

Create attention

“We attempt to grab the media’s attention from the start of the show with the opening day ribbon cutting ceremony and then continue that momentum throughout the 10-day event, with live and taped TV and radio coverage and stories in the local newspapers,” Whisner said. “We tie that into a strong social media presence on several different platforms — making sure media, show vendors and attendees all know the daily happenings at the Home Show.”

 

Capture and capitalize the buzz

In dealing with big celebrities, such as Kathy Ireland or Ty Pennington, it’s important to make them feel comfortable and protected, make sure their transportation arrangements are seamless and they have enough downtime to enjoy the city while they’re here.

 

And then, once the Home Show has closed in early February – do it all over again!

 

“With a long-term client partnership, a success for them is a success for us,” Whisner said. “We want our clients to be successful as a result of all our efforts, and this is especially true for the Home Show.”

 

“It’s incredibly rewarding to see a company grow as a result of our collaboration and efforts,” Mercier said. “These clients trust us to make the best decisions to help them stand out and succeed.”

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Categories: 2015 February Newsletter, Newsletters | Tags: Tags: , , , , , , , , , , , , , ,

Save Your Green at the Home Show

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Give two green thumbs up for the Indianapolis Home Show with a special discount on tickets!

 

Go here and get $2 off the adult ticket price of $13. And if you enter the promotion code “Coles,” you’ll get $4 off! Get your tickets TODAY!

 

The Indianapolis Home Show opens this Friday and is paying tribute to our area heroes! On Hero Day, Friday, Jan. 24, come honor all our local heroes and thank them for their service and sacrifice.

 

All active and retired military, police and fire personnel get free admission to the Home Show for the day. Just bring a valid ID, and enjoy the Home Show on opening day.

 

Major General R. Martin Umbarger will take part in the opening day ribbon cutting ceremony along with military veterans.

 

Major General Umbarger was appointed as The Adjutant General of Indiana in 2004, reappointed by Gov. Mitch Daniels, and then reappointed by Gov. Mike Pence on Dec. 13, 2012. As The Adjutant General, Maj. Gen. Umbarger’s primary focus is to lead the Indiana Army and Air National Guard, the Indiana Guard Reserve and state employees, all totaling more than 15,500 personnel.

 

The Indianapolis Home Show runs Friday, Jan. 24 through Sunday, Feb. 2, 2014.

 

The Indianapolis Home Show is the nation’s oldest and the Midwest’s largest home-focused extravaganza with more than 900 exhibits. Now in its 92nd year, the Home Show offers thousands of products as well as decorating, construction and remodeling ideas for visitors to gather and compare.

 

And inside Exposition Hall at the Indiana State Fairgrounds will be the Centerpiece Home, designed and fully constructed by the Fischer Homes team! Always a popular attraction at the show, the Centerpiece Home is a look at the hottest new lifestyle and home building trends.

 

Check out this time lapse video of the building in progress, courtesy of Fischer Homes! Watch the Fischer Homes team work together to build and craft all the details of this spectacular home in less than a month.

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Then, come check out the Centerpiece Home in person at the Indiana State Fairgrounds. The 2014 Indianapolis Home Show runs Friday, January 24 through Sunday, February 2, 2014!

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Home for the Holidays

HS_Xfinity

 

The Indianapolis Home Show is the nation’s oldest and the Midwest’s largest home-focused extravaganza with more than 900 exhibits. Now in its 92nd year, the Indianapolis Home Show offers thousands of products as well as decorating, construction and remodeling ideas for visitors to gather and compare.

 

The Indianapolis Home Show presented by Xfinity opens Friday, Jan. 24, and continues through Sunday, Feb. 2, 2014.

 

Inside Exposition Hall at the Indiana State Fairgrounds will be the Centerpiece Home, designed and fully constructed by the Fischer Homes team! Fischer Homes will be showcasing its Marshall design with a French Manor elevation. The home has more than 4,100 square feet, excluding the basement. The Marshall design being constructed at the Home Show will have four bedrooms and three and a half baths located on the main two levels of the home.

 

Want to get a sneak peek at what’s going on inside the Centerpiece Home as its being designed and built? Follow the blog “An Inside Look” at indycenterpiecehome.com for the design and décor details from inside the Centerpiece Home, and share with others in the weeks leading up to the 2014 Indianapolis Home Show.

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Plus, the Home Show has something for everyone! You can learn about design and home improvement trends or what’s new for landscaping and interior design. There’s even a special Marketplace Pavilion during the Home Show’s first weekend to enjoy a variety of art and specialty items. See all the 2014 Home Show has in store here!

 

So, could Indianapolis Home Show tickets be an excellent gift to give when you’re home for the holidays? YES! Oh, and don’t wait to buy tickets at the door — buy tickets online and save.

 

Go here and get $2 off the adult ticket price of $13. And if you enter the promotion code “Coles,” you’ll get $4 off. Get your tickets TODAY!

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