It takes organization, planning, a solid leader and a supportive team to pull off a public health campaign.
Coles Marketing is in the process of working on a public health campaign for the Seafood Nutrition Partnership, a nonprofit organization with a mission to inspire a healthier America by raising awareness about the essential nutritional benefits of eating seafood.
Team leader Chris Mercier has a lot on her plate as the team works to hook some meaningful partnerships.
Changing the tide on seafood
In 2014, Indianapolis was one of two pilot cities selected by the Seafood Nutrition Partnership (SNP) to conduct a grassroots public health educational campaign.
“Indianapolis was one of the cities selected because of our high incidents of heart disease and also because we are a population without as much access to seafood, therefore lacking the knowledge of how to select and cook it,” Mercier said.
Only one in 10 Americans follows the USDA Dietary Guidelines of eating seafood twice a week. And the biggest barrier to eating seafood is a lack of confidence to select, buy and eat it.
Coles Marketing was chosen to lead the campaign in Indianapolis — which included a series of educational events in business, healthcare and culinary communities — to raise awareness of the benefits of seafood and how to include it more frequently into daily meals.
Ingredients for a whale of a campaign
This year, as Coles Marketing prepares for a new wave of activities in October as National Seafood Month, Mercier highlighted the essential ingredients to a successful public health campaign:
- Coalition: “Develop a local coalition of community leaders who support your mission and goals,” Mercier said. “It’s important for them to have an influential network of followers or constituents to help carry the campaign’s message.”
- Events: “The goal of these educational events is to bring awareness to large and diverse groups of people about your message — in this case, seafood nutrition and the benefits of eating seafood.” These events include health fairs and cooking demonstrations.
- Health screenings: Depending on the particular health campaign, coordinating screenings may be an important component, whether it’s Omega-3 screenings, or screenings for blood pressure, cholesterol, diabetes or osteoporosis.
- Communications and media outreach: “Use e-newsletters and other communications to keep your coalition in the loop, offering them information and updates to share with their network,” Mercier said. “And getting the word out through traditional and social media channels helps give that third-party recognition, endorsing and validating the campaign.”
How to reel in success
But what do you need to do to set your team up for achievement? Mercier said:
- Start early. “Get your messaging down and event dates secured in advance as much as possible.”
- Stay organized. “You are handling so many different tasks; you are bound to miss something if you don’t keep organized.”
- Have a committee. “Share duties with your team. Each person can work on a different aspect of the campaign so one member doesn’t have to do it all.”
- Gather a team of experts. “Meet both face-to-face and over the phone with coalition partners and other campaign leaders to get their feedback and support early on in the planning process.”
- Follow up. “It’s your duty to follow up with coalition members, team members and members of the media to keep your campaign on their radar.”
If you need help getting the word out about your health campaign, let us help you capture the message and audience you want. Contact us today!Edit this post
“I decided to have bariatric surgery because my quality of life was not what I wanted it to be. I couldn’t play with my kids the way I wanted to. I couldn’t be the mom to them I wanted to be.”
That’s how Brandy Walters felt, a patient at the Bariatric Center at Columbus Regional Health. So she took action to improve her health. Brandy had gastric bypass surgery on September 22, 2009. Since then, she has lost 135 pounds.
“I chose the Bariatric Center at Columbus Regional Health for my surgery because I really appreciated the staff they had working there. They care about their patients, and they really care about the success of their patients,” Brandy said.
Coles worked with the Bariatric Center to find local patients in the community who are now able to participate in a physical activity that was difficult to do before bariatric surgery.
The “Now, I Can” campaign helps communicate to potential patients that quality-of-life issues are the best reasons to have bariatric surgery. The Bariatric Center identified Brandy as a patient who was compliant and had success with the bariatric surgery program, using the surgery as a tool to get healthy but also continuing with exercise and a healthy diet after the surgery.
Once Brandy was chosen to be featured in the marketing campaign, the Coles team contacted her and wrote a testimonial about her journey. Along with before and after photos, Coles integrated the campaign with video, print ads, online banner ads and billboards.
From Hope, Ind., Brandy chose a local park to do the video and photo shoot, where she could be active with her kids and show off what she had accomplished after the surgery.
“The Bariatric Center picked Brandy because of her personality and dedication to staying healthy, conveying all the great aspects of the bariatric program,” said Coles’ Vice President Public Relations Chris Mercier. “Not only has she kept the weight off, but she’s volunteered her time with the Bariatric Center Advisory Council and is even heading up an exercise program focused on bariatric patients who may be training for a 5K, half marathon or marathon.”
Now — after bariatric surgery — Brandy herself competes in races and also coaches her sons’ little league and soccer teams.
“But more importantly, now I have energy, joy, dreams coming true and memories being made,” Brandy said. “I am more active and involved in the lives of my children, husband, family and friends than I’ve ever been before.”
Click here to see Brandy’s video testimonial, produced by the Coles team. The “Now, I Can” campaign has also grown organically, with many successful bariatric patients posting what they “now can” do on the Center’s Facebook page.Edit this post
Categories: 2014 July Newsletter, Newsletters | Tags: Tags: agency, bariatric, Bariatric Center, Bariatric Center at Columbus Regional Health, bariatrics, Coles, Coles Marketing, Coles Marketing Communications, communications, communications Indianapolis, health, healthcare, Indiana, Indiana public relations agency, Indianapolis, Indianapolis public relations
I subscribe to a newsletter from Springwise that highlights new and interesting ideas from around the globe.
In a recent issue, an item in particular caught my eye — the Scough. It’s a scarf with a carbon filter that can kill bacteria or filter out pollution before you breathe in the nasty stuff. This was the inventor’s answer to the alternative of wearing an unattractive, and generally uncomfortable, surgical mask. Scarf plus cough equals Scough … get it?
Did you know the typical office desk has 100 times more germs than the average kitchen table? That’s according to PayScale. Gross. Here are some other dirty statistics:
- There are 21,000 germs per square inch on your mouse, keyboard and chair.
- Only 20% of people clean their work space before they eat.
- And then we touch our faces 16 times every hour.
- Flu viruses can survive on hard surfaces for up to 48 hours.
- One out of three people go to work when sick.
All the more reason for a Scough! They have some attractive designs for men and women, and it appears several are already sold out.
I started to wonder: What if Scough partnered with the NFL and produced Scoughs with your favorite NFL team logo?
I picture Lambeau Field on a blustery day filled with fans wearing green and yellow Scoughs emblazoned with the Green Bay Packers logo! What better way to show your team spirit and protect your health from the person next to you who is hacking and coughing? And no, he is not covering his mouth.
Pretty creative idea! And here at Coles Marketing we can help you come up with creative ideas to help grow your business too.Edit this post