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The News Chair

Humblebrag: Creating for Clients

Tim Coulon

Vice President Creative Tim Coulon has led Coles Marketing’s design team for more than a dozen years. He enjoys thinking outside the box, taking abstract ideas and turning them into compelling visuals for clients.

A sense of personality is evident in everything he produces, whether a piece of advertising collateral or Web components. Tim works hard to execute a client’s vision and ensure its development by the design team, pushing marketing outreach to its creative limits while remaining true to the brand.

“Effective advertising and marketing design connects emotionally with an audience,” he said.

Barbara Coles

Barbara Coles

Coles Marketing is in the business of helping clients achieve the most from their marketing dollars. But when we had the chance to highlight Tim in The Indianapolis Star, we seized the opportunity.

In the article, Tim shared the inspiration for his career and the training and skills he needed to learn. Twenty-seven years ago, he became a graphic designer. And today that position ranks 15th on the Hoosier Hot Jobs List produced by Indiana’s Department of Workforce Development.

“I’ve always enjoyed designing, drawing, sketching and photography,” he said. “And I’ve always found satisfaction with coming up with creative solutions to problems. A career in graphic design just seemed to suit my skill set.”

Read the full article here: http://www.indystar.com/story/money/2014/11/08/graphic-designer-loves-finding-creative-solutions-clients/18548525/.

But as much as we like to brag about Tim (and the rest of our Coles Marketing team), we always make our clients the top priority.

And as Tim said, “There is nothing more rewarding than hearing a client say, ‘That’s exactly what I wanted!’”

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Get Creative in the Cloud

Vance Vaden

Vance Vaden

Being creative isn’t just about coming up with that one amazing idea. It’s also about sharing that idea with others. And now the sharing has become easier — with Adobe Creative Cloud.

As a Web and graphic designer at Coles, I am constantly learning all the newest tools and tricks of the trade when it comes to website design and development. Adobe has always been on the forefront of cutting-edge, high-quality products for everything from photo editing and website design to audio recording and motion graphics. And now Adobe is taking it all to the next level.

Adobe Creative Cloud allows you and your team to download any or all programs you need and want from the Adobe Software Suite with one simple membership. It also gives you access to the very latest versions of all the Adobe applications as soon as they’re available.

It will be the new platform for Adobe going forward — and it’s one you want to take advantage of. We recently started using the Creative Cloud, and so far, I really think it’s great. It’s very responsive and gives the Coles Creative team an easy way to share our files with each other and our clients. The bonus? It’s definitely cost effective.

What does the Creative Cloud mean for you and your team?

  • Access to Adobe software updates and the newest versions of products
  • Consistency with product versions your client may be using, especially if they are different than what your team uses
  • Ability to share files between clients and colleagues
  • Much lower cost than buying multiple product packages at once
  • Flexibility of which programs you want to install, whether it’s InDesign, After Effects, Dreamweaver, or any of the other many Adobe products

Only time will tell the impact the Adobe Creative Cloud will have on the creative community, but it offers uniformity between designers, printers and clients that, so far, is unmatched.

The creative process starts with the idea … and now goes to the cloud.

Adobe_Icon_Collage

Collage of Adobe Product Icons

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High-Res, Low-Res … huh?

baby copyHow many times have you heard this: “Just go and pull the logo off the Web site.” That is not one of the top ten phrases a graphic designer wants to hear when creating your company’s print ad.

There are two different worlds a graphic designer works within: 1) the Web world, and 2) the print world. Unfortunately they are a universe apart. I will try to simplify.

In the print world, graphics and images are produced/created in “high-resolution” or (typically) 300 pixels-per-inch (ppi). Prior to the advent of the digital age, resolution was referred to as dots-per-inch (dpi). Printing presses produce imagery on paper using technology that results in a very crisp and detailed image.

In the Web world, graphics and images are produced/created in “low-resolution” or 72 ppi because that is the resolution that computer monitors use to display images on the screen. If the designer uses images that are larger than 72ppi, the file size increases but the quality of the image does not change. Web graphics need to stay as small as possible so images load faster, since the data is traveling through cables.

Before assuming, discuss your project’s intent with a designer so you can provide the correct content for them to work with. Knowing the end-use of the project, Web or print, will tell a creative professional what steps need to be taken to ensure a well-executed end result.

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