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The News Chair

MHS Sponsors Project Home Indy Mother’s Day Brunch


Kelly Krauskopf, president and general manager of the WNBA Indiana Fever, will be the keynote speaker at Project Home Indy’s Mother’s Day Brunch. It is presented by community partner Managed Health Services (MHS).


The third annual Boutiques and Brunch Benefit takes place Sunday, May 4 from 11 a.m.-2 p.m. at The Crane Bay, 551 West Merrill St. in Indianapolis.


This fundraising event is meant to honor and pamper those special women in our lives — moms, grandmas, sisters, aunts and friends who are both mentors and role models.


Krauskopf, the Indiana Fever’s chief operating officer since the franchise was founded in 1999, was named general manager in 2004 and then team president in 2012, when the team won the WNBA championship. She has been a member of the committee to select the women’s roster for the Olympics since 2000 and was in the forefront of the development of the league.


FeverLogoIF YOU GO:

  • Boutiques and Brunch Benefit
  • For Project Home Indy
  • Sunday, May 4
  • 11 a.m.-2 p.m.
  • The Crane Bay, 551 West Merrill St., Indianapolis
  • Browse boutique booths with jewelry, clothing, accessories, novelty candy treats and more. Each boutique will donate 20% of sales to Project Home Indy.
  • Individual tickets are $45. This includes brunch, access to the boutiques as well as hear Krauskopf’s inspiring story.
  • To register: https://www.wedoauctions.net/phi


Project Home Indy serves homeless teen girls who are pregnant or parenting, focusing on education, life and job skills training and healthcare. This facility provides a safe, structured and supportive environment and helps residents learn to be self-sufficient heads of their own families.


MHS is a client for which the Coles team provides many services, including public relations, media relations and social media outreach. Coles also works with MHS on statewide advertising efforts, both traditional and digital, and develops a variety of creative projects, including branding and logo design, ad design and collateral print materials.


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Will a Celebrity Draw the Crowd at an Event?


Chris Mercier

We work with many different kinds of clients across various industries. Common ground for a few of our clients involves hosting events for different reasons. Some clients host fundraising events, and two of our clients work all year long to plan a special event.

For these events, the idea of involving one or more “celebrities” always becomes part of the conversation. Will a celebrity enhance the event? Will a celebrity attract more attendees? Which celebrity is available at the right price under the right conditions? And really, who can and will be considered an appropriate celebrity by both the event planners and attendees?

Here are some tips when considering booking a celebrity for an event:

  • Determine attendance goals for the event and whether a celebrity is needed. Other events at the same time can compete for a chunk of the target market, or the event doesn’t make enough of an impact on its own.
  • A carefully-chosen celebrity can generate interest for an event that may have lost its luster or needs a boost in attendance. Timing and consideration of the target audience play important roles when making a choice to hire a celebrity for an event. Will it be the latest reality-show star whose popularity may be waning by the time the event occurs? Or is there a certain budget to meet?
  • Making a connection between a celebrity of choice and a charity for the event is a good place to start. Maybe the celebrity will give a discounted rate because the cause is near and dear to his or her heart. Usually the celebrity requires a stipend plus travel, transportation and living expenses.
  • After a celebrity is chosen, promotion is key. Using many different mediums and networking opportunities will help fill seats at the event. Be creative and strategic when promoting. Social media can be cost-effective, but needs to be used to enhance promotion. Traditional media, social media, advertising and word-of-mouth strategies are all important when promoting your celebrity as well as your event.

Booking a celebrity for an event can seem overwhelming, but keeping these tips in mind and paying attention to the details can bring rewards and boost attendance.


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Breaking Barriers with “Breaking Bad” TV Star

Teresa Tanner

Teresa Tanner

As the finance manager here at Coles Marketing Communications, I am usually looking at numbers — digging into debits and carrying on with credits.

Occasionally, I get a break from the day-to-day routine and assist with event planning for our clients. This November I am really looking forward to the 2013 Indiana Public Charter Schools Association (IPCSA) Conference & Expo at Lucas Oil Stadium.

“Breaking Barriers” is this year’s theme, and the keynote speaker is Steven Michael Quezada, who plays Gomez on the Emmy Award-winning show “Breaking Bad.”

So you may be wondering … How is an actor on a popular TV show relevant to education and charter schools? It’s actually an interesting story.

It came about in the early planning stages of the Expo as we were brainstorming ideas for the keynote speaker. IPCSA President Russ Simnick came up with the idea of Quezada as the keynote speaker because he was running for a seat on the Albuquerque Public Schools (APS) board.

Quezada had already been active for several years with troubled youth and was on the governing board of the Public Academy for the Performing Arts, an APS-authorized charter school where three of his four children attend.

Several of us in the group are fans of “Breaking Bad,” and so we thought this was a great idea!  The show has received widespread acclaim, and knowing Quezada is so passionate about education made him a perfect choice for the Expo.

Coles then got to work to get Quezada booked — and luckily, even with his busy schedule, he was available! And as an added bonus, by the time we confirmed his appearance, he had won the APS District 5 Secretary board seat.

With Mr. Quezada confirmed, we then built the Expo theme around the TV show … and “Breaking Barriers” was the result. We and the IPCSA are excited and proud to have him involved with this year’s Conference & Expo!


Keynote Speaker Steven Michael Quezada

Keynote Speaker Steven Michael Quezada


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