Creativity is key to our work here at Coles Marketing. On a regular basis, we’d like to give you a peek inside the mind of a team member and show what’s inspiring them. What are we watching, reading, playing or listening to that fuels our creative energy?
For this first entry, we’re checking in with Senior Copywriter Sam Watermeier. Here are his latest sources of inspiration.
Bottle Rocket: I recently revisited this old favorite — writer-director Wes Anderson’s debut film about a trio of wannabe thieves. What makes the film so surprisingly sweet and endearing is the fact that none of these characters are thugs. They act like little kids playing bank robbers. They plan heists to give their lives a childlike sense of adventure, but they discover plenty of other exciting risks to take during adulthood that don’t involve crime. I love movies that allow you to hang out with quirky characters like these and walk around in their shoes for little while. I love movies that capture the magic in the ordinary. That’s why I enjoy writing spotlight stories for Coles. I get to connect with people from all walks of life and try to paint a cinematic portrait of them.
How to Socialise & Make Friends: This sophomore album from the Australian band Camp Cope is a stunner. In the opening song, frontwoman Georgia “Maq” McDonald decries the misogyny at the core of the music industry. In other tracks, she beautifully captures the cathartic power of music. “Just get it all out, put it in a song, just get it all out, write another song,” she belts in “Anna.” Surprisingly, coming from an Australia-based band, one of the songs on this album references our home base of Indiana!
The Book of Eels: I have an odd phobia — I’m afraid of eels. When I stumbled upon an article about this book, I felt like the author was calling out to me. In addition to exploring the origin and evolution of these mysterious creatures, Patrik Svensson tells tender stories about fishing for eels with his father throughout his childhood and adolescence. It’s a unique, beautiful blend of science and memories. As we strive to do in our writing for Coles, Svensson bridges the gap between the specific and the universal.
Check back soon for another after-hours visit with a Coles team member!Edit this post
We’re highlighting our Coles Marketing collaborators by showcasing some of their many talents. Every day they contribute ideas, designs, strategy and so much more that drives positive results for our clients.
Our copywriter, Sam Watermeier, takes words and turns them into unbelievable stories that encapsulate our clients’ goals. From writing poems and creative works in his spare time to catering his writing for more technical products, Sam does it all. Below are some recent tasks he’s tackled:
- Wrote copy for a new website
- Interviewed and wrote three employee spotlight articles
- Created a monthly corporate metrics report
- Helped design and write the process for crafting a newsletter template
Current Netflix Binge Show: Comedians in Cars Getting Coffee
Favorite Restaurant: Luciana’s Mexican Restaurant (Arroz con pollo is the perfect meal.)
Favorite App: Bravo TV, it allows me to stream the high-seas drama of Below Deck
Describe Yourself in 3 Words: Quiet, quirky, creative
Stay tuned to see who will be featured next!Edit this post
She’s a marketing guru, super stylish and extremely client savvy. Diana Zukerman is head of business development for Coles Marketing. She knows exactly what clients need to succeed. Here, we sit down with her to get the intel on her high-level expertise for 2019.
1) How do you start your day? Are you a strong coffee/hit-the-snooze-button person? Or a lemon water cleanse/yoga-up-at-5 a.m. person?
Probably more of the yoga-type person, to be honest. Every morning, it’s important for me to start with a workout. Usually Pilates or the gym. So I grab my workout bag, give my sweet Bernese Mountain dog Janey a hug and head out the door. Here are a few pics of her, if you care to take a look (p.s. – She loves to go to brunch. The first photo below is her at Rosie’s in Zionsville). After my workout, I reward myself with a large iced tea from Starbucks!
2) Tell us a little about your background. How have you parlayed your previous skills into this exciting role with Coles Marketing?
My background is in advertising sales for a luxury lifestyle publication. I also have been involved with several local charities on the fundraising end of things. My experiences both professionally and personally have made my role as the business development lead at Coles a perfect fit.
3) Since you’re the first contact potential clients connect with, it proves just how much of a “people person” you really are! What’s your favorite part about meeting potential clients?
I absolutely love meeting potential clients and learning about their roles with their companies. It’s so interesting finding out what their needs are. Everyone is so different and has different goals. It’s always exciting to learn about each industry. Each client is unique, and I love creating a plan of action to help them succeed!
4) When discussing a potential client’s needs and wants, what are some trends you’ve been seeing from client to client? What kind of help are they seeking?
Everything is digital now. We see a lot of clients who want to increase their digital presence but really don’t understand it. They are seeking more engagement and want help increasing the quantity and quality of traffic to their website. It’s so important! We also have several clients who are looking to redo their existing website. It’s essential to have a strong website. Your website is usually the first point of contact when a potential client wants to learn more about your business. You need to make a good impression.
5) Fourth quarter is coming up. And NOW is the time to start thinking about future marketing efforts! What advice can you give to someone ready to take the next step?
2018 is flying by, and it’s not too late to prepare! As we approach the fourth quarter of 2018, many of our clients are reflecting on the successes of their 2018 marketing plan and how to continue to improve next year. They’re turning their focus toward identifying their 2019 marketing goals and preparing their budgets for the upcoming year.
Just one meeting can make all the difference. I would love the opportunity to visit with you to review your marketing needs. Let’s talk more about how Coles Marketing can provide real value to your business. Please feel free to reach out to me at email@example.com if you would like to set up a time to chat about your marketing needs!Edit this post