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Hands On With Kevin

We’re highlighting our Coles Marketing collaborators by showcasing some of their many talents. Every day they contribute ideas, designs, strategy and so much more that drives positive results for our clients.

Our Multimedia Designer, Kevin Moore, is a wizard when it comes to perfecting websites and print content. Kevin has the experience to back up his creative designs whether on paper or in the digital space. Below are some recent tasks he’s tackled:

  • Created and designed the user interface for three new websites
  • Designed an email campaign
  • Created graphics using Adobe Photoshop
  • Updated Animation on client’s website

Kevin’s Passions

Current Netflix Binge Show: NCIS

Favorite Restaurant: City Barbeque

Favorite App: Last Day on Earth: Survival

Describe Yourself in 3 Words: Faith, Friends, Fun

Stay tuned to see who will be featured next!

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Categories: Content Marketing | Tags: Tags: , , , , , ,

Coloring Your Reaction to Marketing

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When it comes to colors, I admit to being a stereotypical guy: I don’t really pay much attention.

 

Christopher Lloyd

Christopher Lloyd

Ask me to name the eye color of someone I interact with daily, and I’ll probably be stumped. When it comes to clothes, I dress from the ground up, picking from a small rotation of shoes, then selecting pants that match them, and finally a shirt that (I hope) goes with the rest.

 

But like a lot of people who don’t consciously spend a lot of brain power on color, we’re all subtly influenced by hue in most everything we see. And that includes marketing and advertising.

 

See it, feel it

The Logo Company has a terrific guide to how people react psychologically to color in logo design:

 

Yellow – Clarity and warmth (Brand examples: Best Buy, Subway)

Orange – Cheerful and confident (Fanta, Nickelodeon)

Red – Youthful and bold (Target, Nintendo)

Purple – Imaginative and wise (T-Mobile, Taco Bell)

Blue – Dependable and strong (Dell, Lowe’s)

Green – Growth and health (Whole Foods, Publix)

Gray – Calm (Apple, Hyundai)

 

As a result, it’s not surprising to find many medical/health companies utilizing blue in their marketing, while many oil and energy companies pick green to connote a sense of being friendly to the environment.

 

How to leverage the luminosity

Leo Widrich of Buffer has a good roundup on PR Daily about how best to leverage color in marketing. For example, if you’re pitching mainly to a female audience, favor purple and avoid gray, according to KISSmetrics. For men, try black and downplay purple. Both genders like blue and green, and both dislike brown and orange.

 

All this may sound like a bunch of hooey, but studies have proven the effect of color on marketing choices. HubSpot ran an experiment to see if the color of a button would affect conversion rates, and discovered that a red button got 21 percent more clicks than the same one in green.

 

Of course, color has less of an effect on certain people. Roughly eight percent of men have some degree of color blindness, and 0.5 percent of women. Mark Zuckerberg famously chose blue as the dominant shade for Facebook because that’s the color he sees best, being red-green colorblind.

 

Hue you gonna call?

At Coles Marketing, we have an experienced team of graphic and Web designers who know all about how color fits into brand strategy. Let us find the right shade for your marketing outreach!

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Categories: 2014 February Newsletter, Newsletters | Tags: Tags: , , , , , , , , , , , , , , , , , , , ,

Home Show Extravaganza is Coming!

HS_1922_New_SmallThe Indianapolis Home Show is the nation’s oldest and the Midwest’s largest home-focused extravaganza with more than 900 exhibits. Now in its 91st year, the Indianapolis Home Show offers thousands of products, decorating, construction and remodeling ideas for visitors to gather and compare.

The Indianapolis Home Show runs Friday, Jan. 25, and continues through Sunday, Feb. 3, 2013.

Fischer Homes is out to wow visitors to the Indianapolis Home Show as the designer and builder of the Centerpiece Home — a fully-constructed, decorated and landscaped home built entirely inside Exposition Hall. The Centerpiece Home has consistently been a top draw for the show, and this year Fischer Homes takes it to a new level with the Nottoway. With 5,191 square feet – not including basement or garage – four bedrooms and up to 4½ bathrooms, it is by far the largest Centerpiece Home constructed indoors for the Home Show!

Want to get a sneak peek at what’s going on inside the Centerpiece Home as its being designed and built? Follow the blog “An Inside Look” at indycenterpiecehome.com for the design and décor details from inside the Centerpiece Home, and share with others in the days leading up to the 2013 Indianapolis Home Show.

Sprinkled throughout the entire Home Show are 25,000 square feet devoted to landscaping and gardening, with lavish feature gardens! And this year’s celebrity guests include appearances by Frank Fritz from History’s Channel “American Pickers,” plus green expert Ahmed Hassan and Rehab Addict Nicole Curtis, among others.

Go here and get $2 off the adult ticket price of $13. And if you enter the promotion code “Coles,” you’ll get $4 off! Get your tickets TODAY!

 

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