After years of successfully growing the Indiana Eye Clinic into one of central Indiana’s premier locations for surgery and treatment of the eye, the doctor/owners knew their website design needed a new look.
The old site was cluttered and unappealing, with few photographs or graphics, and contained too much wordy medical jargon. And it didn’t scale to mobile devices.
“A website’s lifespan is typically three to four years,” said Coles VP Marketing Brian Coles. “If your website exceeds that time without a major update or redesign, technology is likely to have passed you by, and you risk losing valuable consumers.
“The Indiana Eye Clinic website was last updated more than five years ago,” Coles continued. “Not only did the current website not match their new look, but the current wireframe did not support mobile browsing.”
The Coles Marketing team, working in close conjunction with the Indiana Eye Clinic, undertook a ground-up redesign of the site. This included an elegant restructuring of the site’s look to match the look of the new Clinic logo, which was designed by Coles.
Copy was recreated and new copy added for every subpage of the website. Coles also included custom photography that featured the Clinic’s doctors, staff and patients in an appealing light.
Technology was updated to a custom responsive design, so the Clinic now has one website optimized for every platform, including mobile devices and tablets.
“Today, creating websites in responsive design is seen as one of the industry’s best practices,” Coles said. “Responsive design is also preferred by Google because content that lives on one website and one URL is much easier for users to share, interact with and link to than content that lives on separate sites.”
Is your website screaming for a makeover?
Coles Marketing has the expertise to take your 24/7, greatest sales and customer platform — your website — to the next level.
“A clean, attractive website design does more than make your business or organization look good,” said Coles Multimedia Designer Kevin Moore. “It can bring in more customers and improve functionality for the ones you have.”
Edit this post
Kevin, our senior web designer, was kind enough to share some of the admin WordPress plugins we commonly use. These plugins help us stay on top of managing and creating many WordPress installations for our clients.
The list is below, with descriptions from the WordPress site. Enjoy!
WP Updates Notifier – Monitors your WordPress installation for core, plugin and theme updates and emails you when they are available. This plugin is ideal if you don’t login to your WordPress admin regularly or you support a client’s website.
Page Menu Editor — Gives user two additional inputs when writing or modifying a static page. This plugin gives you more flexibility and will help to improve accessibility/usability.
Login LockDown – Records the IP address and timestamp of every failed login attempt. If more than a certain number of attempts are detected within a short period of time from the same IP range, then the login function is disabled for all requests from that range. This helps to prevent brute force password discovery.
Page Links To — This plugin allows users to make a WordPress page or post link to a URL of your choosing, instead of its WordPress page or post URL. It also will redirect people who go to the old (or “normal”) URL to the new one you’ve chosen. This functionality is useful for setting up navigational links to non-WordPress sections of your site or to off-site resources.
Thanks, Kevin. Maybe he’ll share more of his secrets soon.Edit this post