Creativity is key to our work here at Coles Marketing. On a regular basis, we’d like to give you a peek inside the mind of a team member and show what’s inspiring them lately. What are we watching, reading, playing or making that’s fueling our creative energy?
For this entry, we’re checking in with Vice President Creative Tim Coulon.
When COVID hit, our homes turned into offices. Tim went one step further, transforming his basement into a music studio.
When Tim’s 14-year-old son, Josh, showed an interest in percussion last year, their neighbor gave them his old drum kit. Josh played a little bit, but Tim really “caught the bug” for drumming, eventually trading the kit in for a larger set and “hammering away” on it every chance he could.
Tim played the drums when he was Josh’s age, but he quickly lost interest. However, he is now fully dedicated to honing his craft, spending hours listening to his favorite music and teaching himself how to play along. His current repertoire includes classic tunes from Genesis, Phish and the Rolling Stones.
Now, part of Tim’s basement is walled off with sheets and soundproof padding, allowing him space to rock out.
“I can go down there for hours,” he said. “It’s a great release of energy. I’ll get blisters, I’ll start sweating, and I’ll come back up feeling refreshed. It’s like how you feel when you go for a workout at lunch.”
Sometimes, Tim’s friends will come over and jam with him. One of them has a jazz drum kit, and they’ll join forces to imitate the dual drummers from the Grateful Dead.
Tim’s not sure if he’ll start a band, but one thing’s for certain — he’s feeling more creative than ever.
Check back soon for an after-hours visit with another member of the Coles team!Edit this post
Vice President Creative Tim Coulon has led Coles Marketing’s design team for more than a dozen years. He enjoys thinking outside the box, taking abstract ideas and turning them into compelling visuals for clients.
A sense of personality is evident in everything he produces, whether a piece of advertising collateral or Web components. Tim works hard to execute a client’s vision and ensure its development by the design team, pushing marketing outreach to its creative limits while remaining true to the brand.
“Effective advertising and marketing design connects emotionally with an audience,” he said.
Coles Marketing is in the business of helping clients achieve the most from their marketing dollars. But when we had the chance to highlight Tim in The Indianapolis Star, we seized the opportunity.
In the article, Tim shared the inspiration for his career and the training and skills he needed to learn. Twenty-seven years ago, he became a graphic designer. And today that position ranks 15th on the Hoosier Hot Jobs List produced by Indiana’s Department of Workforce Development.
“I’ve always enjoyed designing, drawing, sketching and photography,” he said. “And I’ve always found satisfaction with coming up with creative solutions to problems. A career in graphic design just seemed to suit my skill set.”
Read the full article here: http://www.indystar.com/story/money/2014/11/08/graphic-designer-loves-finding-creative-solutions-clients/18548525/.
But as much as we like to brag about Tim (and the rest of our Coles Marketing team), we always make our clients the top priority.
And as Tim said, “There is nothing more rewarding than hearing a client say, ‘That’s exactly what I wanted!’”Edit this post
After years of successfully growing the Indiana Eye Clinic into one of central Indiana’s premier locations for surgery and treatment of the eye, the doctor/owners knew their website design needed a new look.
The old site was cluttered and unappealing, with few photographs or graphics, and contained too much wordy medical jargon. And it didn’t scale to mobile devices.
“A website’s lifespan is typically three to four years,” said Coles VP Marketing Brian Coles. “If your website exceeds that time without a major update or redesign, technology is likely to have passed you by, and you risk losing valuable consumers.
“The Indiana Eye Clinic website was last updated more than five years ago,” Coles continued. “Not only did the current website not match their new look, but the current wireframe did not support mobile browsing.”
The Coles Marketing team, working in close conjunction with the Indiana Eye Clinic, undertook a ground-up redesign of the site. This included an elegant restructuring of the site’s look to match the look of the new Clinic logo, which was designed by Coles.
Copy was recreated and new copy added for every subpage of the website. Coles also included custom photography that featured the Clinic’s doctors, staff and patients in an appealing light.
Technology was updated to a custom responsive design, so the Clinic now has one website optimized for every platform, including mobile devices and tablets.
“Today, creating websites in responsive design is seen as one of the industry’s best practices,” Coles said. “Responsive design is also preferred by Google because content that lives on one website and one URL is much easier for users to share, interact with and link to than content that lives on separate sites.”
Is your website screaming for a makeover?
Coles Marketing has the expertise to take your 24/7, greatest sales and customer platform — your website — to the next level.
“A clean, attractive website design does more than make your business or organization look good,” said Coles Multimedia Designer Kevin Moore. “It can bring in more customers and improve functionality for the ones you have.”
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