As I started to think about what I wanted to write for this blog, I looked back at some previous PR-related posts on the PR Daily website. And one of them had a photo of Leonardo DiCaprio. After staring at his photo for awhile, I confirmed how enamored I am with Leo. Always have been — and I’m quite sure I always will be.
This year, he’s in the running for an Academy Award for his work in “The Revenant,” a movie I have yet to see but am looking forward to enjoying. It doesn’t really matter to me that he gets attacked by a bear or eats a bison liver — it’s two-plus hours of Leo, and I’m okay with that.
There are many articles to choose from focused on whether Leo will or won’t win the Oscar — it would be his first, shockingly. Why has he been snubbed before? Why might this be the first win? Will it affect his chances going forward? And why is this being covered so much in the media?
And then I started to research how much news and media really influences us as a public. Are the Academy members reading all these articles about whether Leo should or should not win? Does that affect them and their decision? One article I read noted the following:
- Mass media frame the details of the story.
- Mass media communicate the social desirability of certain ideas.
- Mass media sets the news agenda, which shapes the public’s views on what is newsworthy and important.
I’m sure we have all seen how much what the media says can affect your opinion on a particular issue. I used to work in the media and know how you frame a story can indeed have both a positive and negative effect with viewers. Another article says: “News is bad for your health. It leads to fear and aggression, and hinders your creativity and ability to think deeply. The solution? Stop consuming it altogether.”
I’m not too sure I agree with that, but it’s an interesting thought.
Somehow my train of thought went from PR to Leo to news coverage to media’s affect on the public to — Does anyone really care hundreds of articles have probably been written about Leo and the elusive Oscar? Someone cares, or the articles wouldn’t have been written. Or would they?
It takes organization, planning, a solid leader and a supportive team to pull off a public health campaign.
Coles Marketing is in the process of working on a public health campaign for the Seafood Nutrition Partnership, a nonprofit organization with a mission to inspire a healthier America by raising awareness about the essential nutritional benefits of eating seafood.
Team leader Chris Mercier has a lot on her plate as the team works to hook some meaningful partnerships.
Changing the tide on seafood
In 2014, Indianapolis was one of two pilot cities selected by the Seafood Nutrition Partnership (SNP) to conduct a grassroots public health educational campaign.
“Indianapolis was one of the cities selected because of our high incidents of heart disease and also because we are a population without as much access to seafood, therefore lacking the knowledge of how to select and cook it,” Mercier said.
Only one in 10 Americans follows the USDA Dietary Guidelines of eating seafood twice a week. And the biggest barrier to eating seafood is a lack of confidence to select, buy and eat it.
Coles Marketing was chosen to lead the campaign in Indianapolis — which included a series of educational events in business, healthcare and culinary communities — to raise awareness of the benefits of seafood and how to include it more frequently into daily meals.
Ingredients for a whale of a campaign
This year, as Coles Marketing prepares for a new wave of activities in October as National Seafood Month, Mercier highlighted the essential ingredients to a successful public health campaign:
- Coalition: “Develop a local coalition of community leaders who support your mission and goals,” Mercier said. “It’s important for them to have an influential network of followers or constituents to help carry the campaign’s message.”
- Events: “The goal of these educational events is to bring awareness to large and diverse groups of people about your message — in this case, seafood nutrition and the benefits of eating seafood.” These events include health fairs and cooking demonstrations.
- Health screenings: Depending on the particular health campaign, coordinating screenings may be an important component, whether it’s Omega-3 screenings, or screenings for blood pressure, cholesterol, diabetes or osteoporosis.
- Communications and media outreach: “Use e-newsletters and other communications to keep your coalition in the loop, offering them information and updates to share with their network,” Mercier said. “And getting the word out through traditional and social media channels helps give that third-party recognition, endorsing and validating the campaign.”
How to reel in success
But what do you need to do to set your team up for achievement? Mercier said:
- Start early. “Get your messaging down and event dates secured in advance as much as possible.”
- Stay organized. “You are handling so many different tasks; you are bound to miss something if you don’t keep organized.”
- Have a committee. “Share duties with your team. Each person can work on a different aspect of the campaign so one member doesn’t have to do it all.”
- Gather a team of experts. “Meet both face-to-face and over the phone with coalition partners and other campaign leaders to get their feedback and support early on in the planning process.”
- Follow up. “It’s your duty to follow up with coalition members, team members and members of the media to keep your campaign on their radar.”
If you need help getting the word out about your health campaign, let us help you capture the message and audience you want. Contact us today!Edit this post
I don’t know about you, but I’m always interested to see the new additions to the Oxford English Dictionary each year. And this list is no less shocking to me. Some words I have heard of … others not.
Will you think the words chosen are awesomesauce? Or do you just want to head to the cat cafe because you are hangry?
From Oxford Dictionaries: “NBD, but are you ready to fangirl over our dictionary update? Abso-bloody-lutely. We’ve got some awesomesauce new words – no, rly – that will inform and entertain whether you’re hangry or it’s already wine o’clock. Mic drop.”
These are some of the words added most recently to the online version of the dictionary:
- awesomesauce – to describe something as excellent
- bants – short for banter
- bruh – describing a male friend
- Grexit and Brexit – the potential departure of the UK and Greece from the EU
- hangry – adjective used to show feelings of anger or irritability as a result of hunger
- manspreading – when a man sits with his legs wide apart on public transport encroaching on other seats
- mic drop – instance of deliberately dropping or tossing aside one’s microphone at the end of a performance or speech one considers to have been particularly impressive
- mkay – the informal pronunciation of OK
- NBD – abbreviation of no big deal
- pocket dial – to accidentally call someone while your phone is in a pocket
- rage-quit – to angrily abandon an activity or pursuit that has become frustrating
- weak sauce – anything of a poor or disappointing standard
Want to know how new words get added to Oxford Dictionaries? Check out this video!
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