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Coles After Hours with Whitney

Coles Marketing is a company where family is a way of doing business. For this entry of Coles After Hours, we’re checking in with Media Planner/Buyer Whitney Coles, who is married to the firm’s Chief Marketing Technologist/Owner Brian Coles. Learn about what she does after hours and what drove her to join the family business.

Outside of Coles Marketing, Whitney Coles is raising two future pro-athletes. When she’s not at her desk, she’s cheering on the sidelines of her sons’ various sports activities. This is familiar territory for her, as she was a cheerleader throughout high school and college. But being a mom is like being the ultimate cheerleader.

“I know more about sports now than I ever did as a cheerleader,” she says with a hearty laugh. “I’m not sure I ever really understood what 1st & 10 meant in the eight years I was on the sidelines cheering at football games. Now I just ask the boys! Our sons are involved in hockey, lacrosse, flag football, baseball, swimming, the list just keeps growing!”

Whitney worked in the world of marketing long before Coles, but she put her professional life on pause shortly after her first son, Will, was born. Two years later came Max. A couple of years after that, Whitney felt like she had the hang of parenthood and was eager to get back to work.

Coles had the perfect opportunity in store — an open part-time position that would scratch her marketing itch and provide the flexibility needed to care for her kids.

Now, with increased working from home, she’s in an even better situation. Not only can she keep a close eye on the kiddos, but she has Brian just around the corner.

“I can just poke my head in his office at home and ask a question or bounce an idea off of him since we’re working in such close proximity,” she said. “We have different strengths and personalities, but they complement each other well and we really enjoy working together. He always says I’m the yin to his yang.”

While schedules and work-from-home procedures are likely to change, one thing’s for certain — Will and Max’s sports will always be a part of their after-hours lives.

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Coles After Hours with Teresa

Creativity is key to our work here at Coles Marketing. On a regular basis, we’d like to give you a peek inside the mind of a team member and show what’s inspiring them lately. What are we watching, reading, playing or making that’s fueling our creative energy?

For this entry, we’re checking in with Financial Manager Teresa Christ.

When Teresa’s not crunching the numbers at the office, you can find her studying and experimenting within the world of glass art. She recently binge-watched the Netflix reality series, Blown Away, which follows 10 artists as they compete in glassblowing sculpture challenges.

“It’s exciting to see all of the different things people can create on that show,” Teresa said. “It’s also nerve-racking because their creations are so fragile.”

Teresa’s fascination with glass art predates Blown Away. A trip to Rossi Glass in Niagara Falls first sparked her interest.

“Seeing the artisans make pieces there was so cool and inspiring,” she said.

Teresa has now tried her own hand at this artform. She has taken classes at GRT Hot Glass Studios and made her own glass art.


Check back soon for an after-hours visit with another member of the Coles team!

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Coles After Hours with Sam

Creativity is key to our work here at Coles Marketing. On a regular basis, we’d like to give you a peek inside the mind of a team member and show what’s inspiring them. What are we watching, reading, playing or listening to that fuels our creative energy?

For this first entry, we’re checking in with Senior Copywriter Sam Watermeier. Here are his latest sources of inspiration.

Bottle Rocket: I recently revisited this old favorite — writer-director Wes Anderson’s debut film about a trio of wannabe thieves. What makes the film so surprisingly sweet and endearing is the fact that none of these characters are thugs. They act like little kids playing bank robbers. They plan heists to give their lives a childlike sense of adventure, but they discover plenty of other exciting risks to take during adulthood that don’t involve crime. I love movies that allow you to hang out with quirky characters like these and walk around in their shoes for little while. I love movies that capture the magic in the ordinary. That’s why I enjoy writing spotlight stories for Coles. I get to connect with people from all walks of life and try to paint a cinematic portrait of them.

 

How to Socialise & Make Friends: This sophomore album from the Australian band Camp Cope is a stunner. In the opening song, frontwoman Georgia “Maq” McDonald decries the misogyny at the core of the music industry. In other tracks, she beautifully captures the cathartic power of music. “Just get it all out, put it in a song, just get it all out, write another song,” she belts in “Anna.” Surprisingly, coming from an Australia-based band, one of the songs on this album references our home base of Indiana!

 

The Book of Eels: I have an odd phobia — I’m afraid of eels. When I stumbled upon an article about this book, I felt like the author was calling out to me. In addition to exploring the origin and evolution of these mysterious creatures, Patrik Svensson tells tender stories about fishing for eels with his father throughout his childhood and adolescence. It’s a unique, beautiful blend of science and memories. As we strive to do in our writing for Coles, Svensson bridges the gap between the specific and the universal.

Check back soon for another after-hours visit with a Coles team member!

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