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The News Chair

Oh, Hello Friday.

Congrats! You made it through the work week like a real champ. We’re proud of you.

As a reward, here are a couple interesting and fun links around the web this week. Read these when it’s 4:30 p.m. and you’ve basically checked out for the day. Enjoy!

What Happened To All The Funny Ads?

Bud Light ‘Reintroduces’ Itself in Back-to-Basics Campaign

10 Tips For Marketing To Gen Z On Social Media

7 Digital Marketing Stats That Got Our Attention

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Categories: Clients, Content Marketing, Social Media, Uncategorized | Tags: Tags: , , , ,

Looking Back, Moving Forward

Ever since I started working at Coles Marketing — almost a decade ago (yikes!) — my coworker, Chris Mercier, has been a wonderful mentor and friend.

dsc_0098And at the end of this month, she’s retiring. I can’t imagine the workplace without her, so I thought a spotlight on her for this blog seemed quite fitting.

Q&A with Chris Mercier (it rhymes!)

Q: How did you get started with Coles? Why have you stayed so many years?

A: I joined the company when it was known as Coles & Morrison. I met Candy Morrison first through a non-profit. Working part-time at the non-profit was my first job going back to work after staying home with my two children. In 1998, Candy introduced me to Barb, and I joined the company.

d20_1669Q: Describe Coles Marketing in one word.

A: Family

Q: How has the PR/marketing/communications industry changed over the years?

A: When I first joined the company, six of us shared one email account. We sent news releases through the mail (snail mail). Social media wasn’t even on the horizon. Advertising was limited to print or broadcast. Clients have many more opportunities today to tell their stories.

img_2037Q: What qualities do you think are required of a leader for success?

A: I think a leadership role requires you to think on your feet. Develop honest relationships. Listen to your client to formulate a strategy to help them accomplish their goals. I enjoy the critical thinking it takes to come up with workable strategies for each challenge.

Q: What kind of impression or impact do you hope to leave on Coles Marketing and its employees?

A: I hope people remember that I was a hard worker with a sense of humor.

Q: Offer a piece of advice for up-and-coming PR and marketing executives.

A: My advice to future execs is to be a supportive and contributing member to the team. Always stay one step ahead by staying organized. Don’t be afraid to take on more responsibility, and embrace change.

mercier_5inQ: What’s ahead for you?

A: My husband and I look forward to spending more time in Scottsdale with our daughter, two grandchildren, Jim’s mom and dad and extended family of close to 50. We will also be closer to our son in Portland and hope to travel the western U.S. in the next few years.

 

Chris, we will miss you. You can never be replaced, and we will always remember you as a hard worker with a sense of humor … and so much more!

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Will Leo Finally Win His Oscar? And Does it Matter?

Leonardo_DiCaprio_Popular_American_Film_Actor_WallpaperAs I started to think about what I wanted to write for this blog, I looked back at some previous PR-related posts on the PR Daily website. And one of them had a photo of Leonardo DiCaprio. After staring at his photo for awhile, I confirmed how enamored I am with Leo. Always have been — and I’m quite sure I always will be.

This year, he’s in the running for an Academy Award for his work in “The Revenant,” a movie I have yet to see but am looking forward to enjoying. It doesn’t really matter to me that he gets attacked by a bear or eats a bison liver — it’s two-plus hours of Leo, and I’m okay with that.

There are many articles to choose from focused on whether Leo will or won’t win the Oscar — it would be his first, shockingly. Why has he been snubbed before? Why might this be the first win? Will it affect his chances going forward? And why is this being covered so much in the media?

And then I started to research how much news and media really influences us as a public. Are the Academy members reading all these articles about whether Leo should or should not win? Does that affect them and their decision? One article I read noted the following:

  • Mass media frame the details of the story.
  • Mass media communicate the social desirability of certain ideas.
  • Mass media sets the news agenda, which shapes the public’s views on what is newsworthy and important.

I’m sure we have all seen how much what the media says can affect your opinion on a particular issue. I used to work in the media and know how you frame a story can indeed have both a positive and negative effect with viewers. Another article says: “News is bad for your health. It leads to fear and aggression, and hinders your creativity and ability to think deeply. The solution? Stop consuming it altogether.”

I’m not too sure I agree with that, but it’s an interesting thought.

Somehow my train of thought went from PR to Leo to news coverage to media’s affect on the public to — Does anyone really care hundreds of articles have probably been written about Leo and the elusive Oscar? Someone cares, or the articles wouldn’t have been written. Or would they?

 

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