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The News Chair

Humblebrag: Creating for Clients

Tim Coulon

Vice President Creative Tim Coulon has led Coles Marketing’s design team for more than a dozen years. He enjoys thinking outside the box, taking abstract ideas and turning them into compelling visuals for clients.

A sense of personality is evident in everything he produces, whether a piece of advertising collateral or Web components. Tim works hard to execute a client’s vision and ensure its development by the design team, pushing marketing outreach to its creative limits while remaining true to the brand.

“Effective advertising and marketing design connects emotionally with an audience,” he said.

Barbara Coles

Barbara Coles

Coles Marketing is in the business of helping clients achieve the most from their marketing dollars. But when we had the chance to highlight Tim in The Indianapolis Star, we seized the opportunity.

In the article, Tim shared the inspiration for his career and the training and skills he needed to learn. Twenty-seven years ago, he became a graphic designer. And today that position ranks 15th on the Hoosier Hot Jobs List produced by Indiana’s Department of Workforce Development.

“I’ve always enjoyed designing, drawing, sketching and photography,” he said. “And I’ve always found satisfaction with coming up with creative solutions to problems. A career in graphic design just seemed to suit my skill set.”

Read the full article here: http://www.indystar.com/story/money/2014/11/08/graphic-designer-loves-finding-creative-solutions-clients/18548525/.

But as much as we like to brag about Tim (and the rest of our Coles Marketing team), we always make our clients the top priority.

And as Tim said, “There is nothing more rewarding than hearing a client say, ‘That’s exactly what I wanted!’”

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Categories: 2014 November Newsletter, Newsletters | Tags: Tags: , , , , , ,

The importance of mobile sites

Here I go again with Google. I was serious when I said in my previous post — “Google will take over the world.” Google’s new initiative “GoMo” (launched in late 2011) in causing quite the buzz in the marketing world. A couple of years ago, the thought of businesses creating mobile sites was considered extreme — that is if you had it in the budget, you might go ahead and develop a site. Fast forward to now… With Apple attracting more and more customers and businesses developing apps almost daily, is Google trying to combat lost ad dollars? It will be interesting to see what transpires in the next couple of months/years. But for now, the importance of mobile sites is no doubt important to businesses. Take a look at the charts below from Google. We’d love to hear your thoughts on mobile sites. Or you if you need help developing a mobile site, one of our trusty creative folks are willing and able to assist.

 

 

 

 

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Check out our latest digital work!

We recently developed a series of banners for our clients, Eastgate and Westgate Chrysler. Check out the work below (click on each still to view the animated gifs). We’d love to hear your feedback.

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