A celebrity endorsement used to be the end-all be-all when it came to spokesperson promotion. Then entered social media. With news, images and videos at your fingertips, now anyone can be a spokesperson for a brand. And there are many ways to take advantage of those who may influence your business’s target audience.
“94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11x the ROI of traditional advertising.” – Social Media Today
Coles Marketing is helping improve brand awareness for a local boutique fitness studio with the help of influencers. Using a grassroots approach for a recent event, we pinpointed those who are influential in the Indianapolis area when it comes to nutrition, fitness and overall health and wellness.
We asked questions like the following:
- Who is currently checking in at local gyms in the studio’s surrounding area?
- Who has the image and charisma that matches for the gym’s core values?
- Which accounts are receiving genuine engagement rather than bot responses?
Our team created a list of more than 50 influencers — all of whom had at least 1,000 followers to reach out to.
One thousand followers may not seem like a lot to some people, but if a brand can reach the demographic that perfectly aligns with them, there are definite payoffs. The influencers were invited to come out to a VIP Preview Night to try out equipment, talk to coaches and take a tour of the studio before the grand opening. They were given free classes (amount determined by the size of their following) in exchange for social media posts promoting the studio with their own personalized code for a membership discount. Some influencers could not come out to the predetermined night but were still allowed to get their classes and share their personal experiences from the class afterward.
It’s always better to hear from someone else how much they love a brand or business because it adds trust and credibility. And influencers do not always have to be paid in cash; many times there can be a trade-off based on what your company can offer (i.e. discounts, free items, free use of a service). As more people are paying attention to what others have to say about the brand than the brand itself, influencer marketing will only continue to grow in the future.
If you want help expanding your brand awareness and position, give us a call today at 317-571-0051!
By Meagan Hook,
Social Media Manager
We just wanted to give you a sneak peek at what we’ve been working on lately here at Coles Marketing. We love providing our clients with creative designs and seeing how they transform into things like this beautiful Corporate Overview Brochure for D-A Lubricant Company!
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Designing a website is no easy feat, and standing out from the clutter is crucial to getting ahead. Some designs are fads, but most are sound ideas that improve your website’s overall readability and accessibility.
We’ve compiled our list of top website trends you need to use — or at least attempt — for your website in 2019.
Mobile searching has now overtaken desktop searching for website traffic. If users can’t easily maneuver your website from the palm of their hand, they will go elsewhere immediately. With mobile-first design, the site is created with the mobile user in mind first, but it is also compatible for the desktop user.
Google now recognizes page loading speed is a ranking factor for mobile searches, so making speed a priority is key to having a successful web presence in 2019.
If a picture is worth a thousand words, then a video is worth 100,000. A video can tell a more compelling story than text-based imagery or a simple photo. Grabbing attention from the moment users enter your site is monumental to keeping your bounce rate to a minimum.
The more time a user spends on your website, the more likely they are to convert. And even if they don’t convert, your SEO (search engine optimization) will increase if your average time on a page rises as well. As long as the video is concise and gets your message across with no sound, a video background could be what your website is longing for.
Customer service, customized. By enabling chatbots for your website, the user will feel like they are being interacted with directly. For example, a retail company can imagine their website’s chatbot as an additional salesperson helping users decide as they are shopping. If you have less “boots on the ground” than before, having these bots take care of mundane questions frees up you and your business associates’ time for more strategic business issues.
Large and bold text shapes your website. This may seem like a tiny thing, but it will make a huge impact on your website’s overall look. Do not drown readers in paragraph text — make them see what you want them to see first. Then let them dive in and search around to learn more, if they are interested. Typography purveys the voice and tone you want your company to exude. Do you want to draw attention to a certain product or service? Will your website design lead eyes there or shy away? Be bold.
Need help with implementing any of these important website trends in 2019? Contact Diana firstname.lastname@example.org.
By Kevin Moore,