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Top Website Design Trends for 2019

Designing a website is no easy feat, and standing out from the clutter is crucial to getting ahead. Some designs are fads, but most are sound ideas that improve your website’s overall readability and accessibility.

We’ve compiled our list of top website trends you need to use — or at least attempt — for your website in 2019.

Mobile First

Mobile searching has now overtaken desktop searching for website traffic. If users can’t easily maneuver your website from the palm of their hand, they will go elsewhere immediately. With mobile-first design, the site is created with the mobile user in mind first, but it is also compatible for the desktop user.

Google now recognizes page loading speed is a ranking factor for mobile searches, so making speed a priority is key to having a successful web presence in 2019.

Video Backgrounds

If a picture is worth a thousand words, then a video is worth 100,000. A video can tell a more compelling story than text-based imagery or a simple photo. Grabbing attention from the moment users enter your site is monumental to keeping your bounce rate to a minimum.

The more time a user spends on your website, the more likely they are to convert. And even if they don’t convert, your SEO (search engine optimization) will increase if your average time on a page rises as well. As long as the video is concise and gets your message across with no sound, a video background could be what your website is longing for.

Utilize Chatbots

Customer service, customized. By enabling chatbots for your website, the user will feel like they are being interacted with directly. For example, a retail company can imagine their website’s chatbot as an additional salesperson helping users decide as they are shopping. If you have less “boots on the ground” than before, having these bots take care of mundane questions frees up you and your business associates’ time for more strategic business issues.

Bold Typography

Large and bold text shapes your website. This may seem like a tiny thing, but it will make a huge impact on your website’s overall look. Do not drown readers in paragraph text — make them see what you want them to see first. Then let them dive in and search around to learn more, if they are interested. Typography purveys the voice and tone you want your company to exude. Do you want to draw attention to a certain product or service? Will your website design lead eyes there or shy away? Be bold.

Need help with implementing any of these important website trends in 2019? Contact Diana dzuckerman@colesmarketing.com.

By Kevin Moore, 
Multimedia Designer

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My Copywriting Pet Peeves

Pet peeves. Let’s be honest. We all have them. They’re those annoying little behaviors that, while seemingly normal to everyone else, drive you bonkers.

Being surrounded by the written — or typed — word for the majority of the day, I happen to have collected a number of personal pet peeves when it comes to copywriting.

It should be noted I subscribe to the AP Stylebook frame of mind, so for those writers out there who have their differences of opinion, to each their own.

The following list is in no particular peeve order, but each is nonetheless like nails on a chalkboard to my copyediting brain.

  1. Home in vs. hone in: I bet you’ve heard someone say something like, “Let’s hone in on this goal and really try to hit the mark by the end of the first quarter.” Well, it’s wrong. It should be “home in.” I promise. Whenever using the word “in,” always put “home” before it, not “hone.” I get that it seems weird. But in truth, home as a verb means “to move or be aimed toward a destination or target with great accuracy.” Just like to “home in on.” Now, you can certainly “hone” (or sharpen) your skills. But you can’t “hone in” on your target — nope.
  2. Daylight saving: This is on the list primarily because we just rolled the clocks back for daylight saving time (DST) this fall. I would guess many people don’t know it’s wrong say “daylight savings time.” Don’t believe Wikipedia that says, “Daylight saving time (DST), also daylight savings time (United States).” You are saving time … not savings time. (sigh)
  3. Hyphens: Those little marks sure can make or break you. Heck, there’s a whole section in the AP Stylebook that says “use of the hyphen is far from standardized. It is optional in most cases, a matter of taste, judgment and style sense.” Just in case you weren’t already confused by them. The standard I go by is making sure to hyphenate words that act as adjectives or modifiers for a noun in the specific text. For example: full-time job; high-quality care; first-rate service. When coming after the noun, the modifier is no longer hyphenated, i.e. She has a job that is full time.
  4. Capitalization of titles: This one gets you, every time. People like to capitalize things — they just do. More important. More significant. But in some cases, more wrong. (OK, that was bad grammar, but you get the point.) Only capitalize titles when they are directly before someone’s name. For example: Vice President Public Relations Tiffany Whisner. When the title comes after your name, don’t capitalize it. I am Tiffany Whisner, vice president public relations. Hard to swallow, but if you really want your title capitalized, put it before your name.
  5. Comma, specifically the Oxford comma: I left this one for last. The Oxford comma is also known as the serial comma, and it sparks a lot of debate in the copy community. (Sad, isn’t it?) It’s the final comma in a list of things. AP Style does not require the use of the Oxford comma, and personally, I’m not a fan. I prefer, “The flag is red, white and blue” as opposed to, “The flag is red, white, and blue.” That last comma actually was difficult to even put in the sentence! I ONLY use the Oxford comma when the meaning of the sentence would otherwise be unclear. Now, when you start writing a complex series of words, that’s a different story. While I can’t say using the Oxford comma is wrong … I CAN say it’s a pet peeve. A big one.

Need someone to write or edit your article, blog, brochure, newsletter or website? We can do that for you, among other things. Rest assured your copy will be handled with care, sans the Oxford comma.

By Tiffany Whisner,
Vice President Public Relations

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Categories: Content Marketing | Tags: Tags: , , , , , ,

Hands On With Sam

We’re highlighting our Coles Marketing collaborators by showcasing some of their many talents. Every day they contribute ideas, designs, strategy and so much more that drives positive results for our clients.

Our copywriter, Sam Watermeier, takes words and turns them into unbelievable stories that encapsulate our clients’ goals. From writing poems and creative works in his spare time to catering his writing for more technical products, Sam does it all. Below are some recent tasks he’s tackled:

  • Wrote copy for a new website
  • Interviewed and wrote three employee spotlight articles
  • Created a monthly corporate metrics report
  • Helped design and write the process for crafting a newsletter template

Sam’s Passions

Current Netflix Binge Show: Comedians in Cars Getting Coffee

Favorite Restaurant: Luciana’s Mexican Restaurant (Arroz con pollo is the perfect meal.)

Favorite App: Bravo TV, it allows me to stream the high-seas drama of Below Deck

Describe Yourself in 3 Words: Quiet, quirky, creative

Stay tuned to see who will be featured next!

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