“I decided to have bariatric surgery because my quality of life was not what I wanted it to be. I couldn’t play with my kids the way I wanted to. I couldn’t be the mom to them I wanted to be.”
That’s how Brandy Walters felt, a patient at the Bariatric Center at Columbus Regional Health. So she took action to improve her health. Brandy had gastric bypass surgery on September 22, 2009. Since then, she has lost 135 pounds.
“I chose the Bariatric Center at Columbus Regional Health for my surgery because I really appreciated the staff they had working there. They care about their patients, and they really care about the success of their patients,” Brandy said.
Coles worked with the Bariatric Center to find local patients in the community who are now able to participate in a physical activity that was difficult to do before bariatric surgery.
The “Now, I Can” campaign helps communicate to potential patients that quality-of-life issues are the best reasons to have bariatric surgery. The Bariatric Center identified Brandy as a patient who was compliant and had success with the bariatric surgery program, using the surgery as a tool to get healthy but also continuing with exercise and a healthy diet after the surgery.
Once Brandy was chosen to be featured in the marketing campaign, the Coles team contacted her and wrote a testimonial about her journey. Along with before and after photos, Coles integrated the campaign with video, print ads, online banner ads and billboards.
From Hope, Ind., Brandy chose a local park to do the video and photo shoot, where she could be active with her kids and show off what she had accomplished after the surgery.
“The Bariatric Center picked Brandy because of her personality and dedication to staying healthy, conveying all the great aspects of the bariatric program,” said Coles’ Vice President Public Relations Chris Mercier. “Not only has she kept the weight off, but she’s volunteered her time with the Bariatric Center Advisory Council and is even heading up an exercise program focused on bariatric patients who may be training for a 5K, half marathon or marathon.”
Now — after bariatric surgery — Brandy herself competes in races and also coaches her sons’ little league and soccer teams.
“But more importantly, now I have energy, joy, dreams coming true and memories being made,” Brandy said. “I am more active and involved in the lives of my children, husband, family and friends than I’ve ever been before.”
Click here to see Brandy’s video testimonial, produced by the Coles team. The “Now, I Can” campaign has also grown organically, with many successful bariatric patients posting what they “now can” do on the Center’s Facebook page.Edit this post
Categories: 2014 July Newsletter, Newsletters | Tags: Tags: agency, bariatric, Bariatric Center, Bariatric Center at Columbus Regional Health, bariatrics, Coles, Coles Marketing, Coles Marketing Communications, communications, communications Indianapolis, health, healthcare, Indiana, Indiana public relations agency, Indianapolis, Indianapolis public relations
The Bariatric Center at Columbus Regional Health, a Coles client, is an American Society for Metabolic and Bariatric Surgery (ASMBS) Bariatric Surgery Center of Excellence®. The ASMBS BSCOE designation recognizes surgical programs with a demonstrated track record of favorable outcomes in bariatric surgery.
We wanted to make sure their newest marketing campaign communicated to potential patients that quality-of-life issues are the best reasons to have bariatric surgery. And we wanted to convey the Bariatric Center at Columbus Regional Health is the best center for patients in southern Indiana and surrounding areas to receive care.
Enter the “Now, I Can” campaign.
We worked with the Bariatric Center to find local patients who are known in the community and who were able to participate in a physical activity that was difficult to do before bariatric surgery.
To reach the most potential patients, we integrated the campaign with video (posted on YouTube and the Bariatric Center website), print ads, online banner ads and billboards.
Patient Earl Six was able to take up running after he lost weight — 150 pounds. “Once a 320-pound stress eater, Earl Six is now a 5K runner.”
Patient Anita Boggs is able to play softball after the surgery that helped her lose 105 pounds. “Benched for years by stubborn obesity, Anita Boggs is now a softball player.”
We are featuring Earl and Anita in current marketing efforts, and we have plans to incorporate more patients in future months.
The campaign launched in early May and has been well received! As a bonus, the campaign has grown organically, with many successful bariatric patients posting what they “now can” do on the Center’s Facebook page.Edit this post
The 4th Annual Bari-ed Treasure Fashion Show and Ball will be held Saturday, April 14 at Dancin’ DJs Event Center at Fair Oaks Mall, Columbus, Ind. Hosted by the Bariatric Center at Columbus Regional Health, bariatric patients model their new, healthy lifestyle in front of family and friends. After the fashion show, attendees will dance to the music at Dancin’ DJs. the deadline to RSVP to firstname.lastname@example.org is March 31. Or call 812-418-3512 to RSVP.
Edit this post