“Attention to detail is the best preparation, but plan for the unexpected.”
When Tiffany is pitching to the press, her own background in media helps her get around the buffers newsrooms unwittingly wall themselves inside. After working as a news producer and writer at a South Bend television station, she has translated her eagle-eyed attention to detail and meticulous project management in helping Coles Marketing clients get the word out.
Whether it’s leveraging her extensive media relationships or bringing her coordinating skills to bear on major events like the Indianapolis Home Show, Tiffany is the model of due diligence and persistence. News releases, handling celebrities, scheduling advertising — they’re all firmly in her wheelhouse.
And few marketers have Tiffany’s expertise in social media, helping clients engage with their audience in non-traditional ways to get the results they want.