"A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is." — Scott Cook
Sam Mackell has a knack for connecting with consumers. She understands that building a brand on social media is about putting a human face on a business and creating content to which people can relate. She also knows that online marketing is an ever-evolving world, and she’s happy to “go with the flow” and see wherever the latest trends take her in developing social media profiles.
Sam has a bachelor’s degree in communications and public relations from the University of Cincinnati, and she has years of professional experience in developing social media content, building apps and creating graphics.
Sam’s versatility is a vital asset to the Coles team, and we count on her to keep us up to date on the constantly shifting practices in the fast-moving market of social media.