Paul Peterson

Paul Peterson, at Coles Marketing Indiana

Paul Peterson

Director of Digital Marketing

Paul Peterson

Director of Digital Marketing

“That which is measured, improves. And Digital Advertising is so inherently measurable.”

Paul Peterson has led marketing efforts for businesses of all sizes — from startups and mom-and-pop shops to publicly traded Fortune 500 companies. Amid his 15 years as a marketing professional, he also became a Google Partner with certification in Google Ads Search.

Paul sees marketing as putting together a puzzle, using creativity and attention to detail to make all the pieces of a campaign click into place. What he likes about digital advertising in particular is its measurability; you can easily calculate the Return on Investment and the impact of a marketing campaign.

Paul is a problem solver always buzzing with ideas and solutions, making him the perfect fit for marketing.

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