Paul Peterson

Paul Peterson, at Coles Marketing Indiana

Paul Peterson

Director of Digital Marketing

Paul Peterson

Director of Digital Marketing

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” — David Ogilvy

Paul Peterson has led marketing efforts for businesses of all sizes — from startups and mom-and-pop shops to publicly traded Fortune 500 companies. Amid his 15 years as a marketing professional, he also became a Google Partner with certification in Google Ads Search.

Paul sees marketing as putting together a puzzle, using creativity and attention to detail to make all the pieces of a campaign click into place. What he likes about digital advertising in particular is its measurability; you can easily calculate the Return on Investment and the impact of a marketing campaign.

Paul is a problem solver always buzzing with ideas and solutions, making him the perfect fit for marketing.

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