“That which is measured, improves. And Digital Advertising is so inherently measurable.”
Paul Peterson has led marketing efforts for businesses of all sizes — from startups and mom-and-pop shops to publicly traded Fortune 500 companies. Amid his 15 years as a marketing professional, he also became a Google Partner with certification in Google Ads Search.
Paul sees marketing as putting together a puzzle, using creativity and attention to detail to make all the pieces of a campaign click into place. What he likes about digital advertising in particular is its measurability; you can easily calculate the Return on Investment and the impact of a marketing campaign.
Paul is a problem solver always buzzing with ideas and solutions, making him the perfect fit for marketing.