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The News Chair

It’s Time to Blog Already!


Excuses, excuses. “I don’t have any good ideas.” “It takes up too much time.” “It serves no purpose.” These are all possible excuses why your organization hasn’t started writing a blog.


Tiffany Whisner

Tiffany Whisner

But I certainly was not surprised to read this article by Alex Taub about the number one reason why people don’t blog: they are afraid their writing isn’t any good. Taub says people are worried others will be critical of their writing.


In his article, Derek Halpern says that according to one source, there are more than 164 million blogs, and the majority of those blogs are, for lack of a better word, failures. Often, they fail because people start their blog with good intentions but end up wasting their time, doing the wrong things and quitting.


Some blogging time wasters include:

  • Creating too much content
  • Promoting content the wrong way
  • Creating a “me too” blog


So, if you’re not confident in your writing skills, and you don’t want to waste your time, what can you do to create a great blog? Good writing does matter, as Mark Schaefer says in his article. But he also has some tips on how anyone can start to create quality content for their organization.


  1. Read it out loud. Literally read your blog posts aloud before publishing. Make sure everything rolls off the tongue in a natural and conversational way.
  2. Cut, cut, cut. Many posts are far too wordy. Eliminate every word and sentence that does not move the story along. If your post is more than 1,000 words … danger ahead!
  3. Write upside down. Start with the conclusion, and then explain it. Too many posts do not get to the guts of the issue until you are one-third down the page.
  4. The beginning matters. Spend time creating an accurate, interesting headline. Also, create an opening sentence that grabs people and makes them want to read what you have to say.
  5. Get another view. Do you have a colleague who can write? Why not run posts by them to help you improve?
  6. Don’t just write; rewrite. Let your blog post sit a few days. But you can’t let it sit there until it is ‘perfect’ because that will never happen. The most important trait of a successful blogger is having the courage to push the publish button.
  7. Get help. If you don’t enjoy writing, you probably won’t enjoy blogging. But there may certainly still be a desire and a legitimate business reason to blog. So, help a colleague help you. Provide a purpose statement for a blog post and some major bullet points, and ask a writing-friendly colleague to work his or her magic.
  8. Start. Starting is the hard part, but to become a competent blogger, there is no choice. Almost anyone can be a successful blogger with the right framework, dedication and attitude.


Start a blog for your company today! And if you’re looking for a wordsmith or two to help along the way, the Coles team would love to be your go-to content connoisseurs. Just let us know!


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Categories: 2013 August Newsletter, Newsletters | Tags: Tags: , , , , , , , , , , ,