A celebrity endorsement used to be the end-all be-all when it came to spokesperson promotion. Then entered social media. With news, images and videos at your fingertips, now anyone can be a spokesperson for a brand. And there are many ways to take advantage of those who may influence your business’s target audience.
“94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11x the ROI of traditional advertising.” – Social Media Today
Coles Marketing is helping improve brand awareness for a local boutique fitness studio with the help of influencers. Using a grassroots approach for a recent event, we pinpointed those who are influential in the Indianapolis area when it comes to nutrition, fitness and overall health and wellness.
We asked questions like the following:
- Who is currently checking in at local gyms in the studio’s surrounding area?
- Who has the image and charisma that matches for the gym’s core values?
- Which accounts are receiving genuine engagement rather than bot responses?
Our team created a list of more than 50 influencers — all of whom had at least 1,000 followers to reach out to.
One thousand followers may not seem like a lot to some people, but if a brand can reach the demographic that perfectly aligns with them, there are definite payoffs. The influencers were invited to come out to a VIP Preview Night to try out equipment, talk to coaches and take a tour of the studio before the grand opening. They were given free classes (amount determined by the size of their following) in exchange for social media posts promoting the studio with their own personalized code for a membership discount. Some influencers could not come out to the predetermined night but were still allowed to get their classes and share their personal experiences from the class afterward.
It’s always better to hear from someone else how much they love a brand or business because it adds trust and credibility. And influencers do not always have to be paid in cash; many times there can be a trade-off based on what your company can offer (i.e. discounts, free items, free use of a service). As more people are paying attention to what others have to say about the brand than the brand itself, influencer marketing will only continue to grow in the future.
If you want help expanding your brand awareness and position, give us a call today at 317-571-0051!
By Meagan Hook,
Social Media Manager
Have you received the email or red notification from Facebook letting you know that your Facebook Page template will be changing soon? Don’t panic. You still have a choice in how your page will look. If you don’t choose a template yourself, Facebook will automatically change it on August 23. Be sure to search around for what template would work best for your business and make the decision yourself rather than have Facebook’s algorithm choose one for you.
You can choose from a wide variety of templates that better fit your brand:
- Services – for people to see what you offer and get in touch
- Business – to manage your business, special offers and job openings
- Venues – to highlight information like hours, locations and upcoming events
- Movies – to highlight showtimes
- Nonprofit – designed for encouraging people to help fundraise and donate to a cause
- Political – to help reach your supporters and communicate your message
- Restaurants – to highlight your menu, hours, location and photos of food
- Shopping – to showcase products and a more seamless online shopping experience
- Video page – to highlight specific video content
According to Facebook itself, this new change will help you connect with the people who care most about your business. With the decline of organic reach across the board, Facebook is changing things up to ensure that they are still valuable to small businesses as well as corporations.
The templates may look similar but depending on your choice they differ on layout design and call to action options. For a restaurant you can now choose an option to “make a reservation,” or for retail, “book an appointment.” This won’t drastically alter how your page looks as a whole, but it could make a difference in your reach and engagement compared to previous weeks. Take the time to poke around and see what advantages there are for your business and choose the template that suits your brand.
Want some help creating a social media strategy or need some marketing assistance? Drop us a line at 317-571-0051 or email firstname.lastname@example.org.
By Meagan Hook,
Social Media Manager
With more than 191 million daily active users, Snapchat has an extremely captive audience. To take advantage of these viewers we recently ran a Snapchat campaign for one of our healthcare clients.
Snapchat offers three main options when creating ads:
- To Drive Awareness
- Mostly for current events or limited time promotions
- To Prompt Users to…
- Install an app
- Visit a website
- Watch a video
- To Drive Conversions
- Website conversions (secondary actions on websites such as purchasing items or calling from website, etc.)
Snapchat recently significantly lowered their daily budget minimum to get more people to use the platform on the advertising side, making it a lot more appealing to pursue. The platform allows you to narrow your targeting to reach many different types of demographics based on age, location and interests.
We ran a two-week advertising campaign on the app for our healthcare client wishing to increase its talent acquisition. Our goal was to increase awareness of the open positions offered and drive potential applicants to the website in hopes they would apply.
We used two slightly animated graphics that encouraged the user to swipe up to view current openings. If they swiped up it would take them directly to our client’s career website page. Our engagement for this campaign performed 30 percent better than our other social media digital advertising campaigns.
Since Snapchat is ever-evolving, there is so much more to learn when creating in-depth graphics, gifs and videos within the mobile platform.
By Broden Chapman,
Digital Marketing Coordinator