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Coles After Hours: Teresa Christ

Creativity is key to our work here at Coles Marketing. On a regular basis, we’d like to give you a peek inside the mind of a team member and show what’s inspiring them lately. What are we watching, reading, playing or making that’s fueling our creative energy?

For this entry, we’re checking in with Financial Manager Teresa Christ.

When Teresa’s not crunching the numbers at the office, you can find her studying and experimenting within the world of glass art. She recently binge-watched the Netflix reality series, Blown Away, which follows 10 artists as they compete in glassblowing sculpture challenges.

“It’s exciting to see all of the different things people can create on that show,” Teresa said. “It’s also nerve-racking because their creations are so fragile.”

Teresa’s fascination with glass art predates Blown Away. A trip to Rossi Glass in Niagara Falls first sparked her interest.

“Seeing the artisans make pieces there was so cool and inspiring,” she said.

Teresa has now tried her own hand at this artform. She has taken classes at GRT Hot Glass Studios and made her own glass art.


Check back soon for an after-hours visit with another member of the Coles team!

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Coles After Hours: Sam Watermeier

Creativity is key to our work here at Coles Marketing. On a regular basis, we’d like to give you a peek inside the mind of a team member and show what’s inspiring them. What are we watching, reading, playing or listening to that fuels our creative energy?

For this first entry, we’re checking in with Senior Copywriter Sam Watermeier. Here are his latest sources of inspiration.

Bottle Rocket: I recently revisited this old favorite — writer-director Wes Anderson’s debut film about a trio of wannabe thieves. What makes the film so surprisingly sweet and endearing is the fact that none of these characters are thugs. They act like little kids playing bank robbers. They plan heists to give their lives a childlike sense of adventure, but they discover plenty of other exciting risks to take during adulthood that don’t involve crime. I love movies that allow you to hang out with quirky characters like these and walk around in their shoes for little while. I love movies that capture the magic in the ordinary. That’s why I enjoy writing spotlight stories for Coles. I get to connect with people from all walks of life and try to paint a cinematic portrait of them.

 

How to Socialise & Make Friends: This sophomore album from the Australian band Camp Cope is a stunner. In the opening song, frontwoman Georgia “Maq” McDonald decries the misogyny at the core of the music industry. In other tracks, she beautifully captures the cathartic power of music. “Just get it all out, put it in a song, just get it all out, write another song,” she belts in “Anna.” Surprisingly, coming from an Australia-based band, one of the songs on this album references our home base of Indiana!

 

The Book of Eels: I have an odd phobia — I’m afraid of eels. When I stumbled upon an article about this book, I felt like the author was calling out to me. In addition to exploring the origin and evolution of these mysterious creatures, Patrik Svensson tells tender stories about fishing for eels with his father throughout his childhood and adolescence. It’s a unique, beautiful blend of science and memories. As we strive to do in our writing for Coles, Svensson bridges the gap between the specific and the universal.

Check back soon for another after-hours visit with a Coles team member!

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Creativity Keeps Businesses Booming

Fortunately, working remotely is always an option for our team, but of course, it’s a necessity right now. Although our business office is closed, our home offices are open, and we are continuing to build our clients’ brands.

While COVID-19 is slowing down activities in some markets, it is providing opportunities in others. For example, we recently teamed up with Indiana Historical Society to build an online tool that allows Hoosiers to submit photos, videos and stories documenting how they are dealing with the “new normal” of life amid COVID-19.

We have been helping another one of our clients explain the financial aspects of this new normal on an almost daily basis, developing and distributing e-blast messages to their customers about tax filing and payment extensions, new loan programs, etc. To house the numerous financial updates, we created a COVID-19 Resource Center on their website.

We are also helping a senior living management company promote temporary jobs that have opened up in the wake of COVID-19, and we are documenting the many ways in which they are keeping residents and their loved ones connected despite visiting restrictions.

How are we doing all of this from the comfort of our homes? Here are a few tips and tricks that could help you and your business during this time as well:

Zoom Meetings: Zoom is the most popular video conferencing solution for companies with 500 employees or less. It’s gaining users rapidly amid COVID-19 concerns, adding roughly 2.22 million monthly active users since the start of the year. Allowing us to see each other and communicate face to face brings back a sense of normalcy and “business as usual.” It’s also keeping our company’s collaborative, creative spirit alive and thriving!

Task Lists: When everyone’s operating remotely, it can become easy to lose sight of what we’re all working on. That’s why we’re all sending each other bulleted task lists every morning. We also utilize Trello, which organizes everyone’s tasks in separate boards and lets you track each team member’s progress.

Sharing on Slack: Slack, our office newsfeed, has been our best friend lately. Not only does it allow us to stay in touch, but it’s been a great tool for boosting employee morale in the midst of COVID-19. Sharing pictures of our home offices — and the pets who break into them — is a particularly comforting activity.

Tapping into Creativity: When the mechanical shark kept malfunctioning during the production of Jaws, director Steven Spielberg took a less-is-more approach, making the monster’s presence known through menacing music and underwater point-of-view shots. This creative solution saved the film and made it even better than it would have been before. Think of COVID-19 as the malfunctioning mechanical shark you have to work around in order to keep your business booming.

By Brian Coles 
Chief Marketing Technologist / Owner

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