The News Chair

Celebrating Sourwine with the Coles Touch

One of our clients, Sourwine Real Estate Services, recently celebrated their 50th anniversary. They were looking for a way to celebrate the momentous occasion and thank their long-time tenants for their loyalty and support. So, we thought what better way to celebrate than with food!

A group of the Coles Marketing team got to work assisting with the coordination of two Tenant Appreciation Luncheons.

Sourwine Real Estate Services is a local family business with a three-generation legacy. So, when it came time to find a caterer, it only made sense to continue with the local theme. Big Hoffa’s Barbeque (located in Westfield, Ind.) catered the luncheons, and they were a hit! Along with the food being delicious, the luncheon gave Joe and the Sourwine team the perfect opportunity to show their appreciation!

Along with assisting in the coordination of the event, Coles Marketing designers created signage to have on site. From banners and posters to brochures and unique centerpieces, we made sure the Sourwine Real Estate Services brand was at the forefront of the event. Tenants even had the opportunity to donate to two charities near and dear to the Sourwine family through a QR code.

Earlier this year, Joe Sourwine took over leadership from his dad, Jim, who was diagnosed with amyotrophic lateral sclerosis, commonly known as ALS. Our team at Coles Marketing assisted with a special article in the Indianapolis Business Journal highlighting the family’s story and the company’s three-generation legacy.

The Coles Marketing team was honored to assist the Sourwine family in bringing their vision to life. Several members of our team were in attendance and had a great time celebrating along with Sourwine team members and many happy, well-fed tenants!

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Creativity Keeps Businesses Booming

Fortunately, working remotely is always an option for our team, but of course, it’s a necessity right now. Although our business office is closed, our home offices are open, and we are continuing to build our clients’ brands.

While COVID-19 is slowing down activities in some markets, it is providing opportunities in others. For example, we recently teamed up with Indiana Historical Society to build an online tool that allows Hoosiers to submit photos, videos and stories documenting how they are dealing with the “new normal” of life amid COVID-19.

We have been helping another one of our clients explain the financial aspects of this new normal on an almost daily basis, developing and distributing e-blast messages to their customers about tax filing and payment extensions, new loan programs, etc. To house the numerous financial updates, we created a COVID-19 Resource Center on their website.

We are also helping a senior living management company promote temporary jobs that have opened up in the wake of COVID-19, and we are documenting the many ways in which they are keeping residents and their loved ones connected despite visiting restrictions.

How are we doing all of this from the comfort of our homes? Here are a few tips and tricks that could help you and your business during this time as well:

Zoom Meetings: Zoom is the most popular video conferencing solution for companies with 500 employees or less. It’s gaining users rapidly amid COVID-19 concerns, adding roughly 2.22 million monthly active users since the start of the year. Allowing us to see each other and communicate face to face brings back a sense of normalcy and “business as usual.” It’s also keeping our company’s collaborative, creative spirit alive and thriving!

Task Lists: When everyone’s operating remotely, it can become easy to lose sight of what we’re all working on. That’s why we’re all sending each other bulleted task lists every morning. We also utilize Trello, which organizes everyone’s tasks in separate boards and lets you track each team member’s progress.

Sharing on Slack: Slack, our office newsfeed, has been our best friend lately. Not only does it allow us to stay in touch, but it’s been a great tool for boosting employee morale in the midst of COVID-19. Sharing pictures of our home offices — and the pets who break into them — is a particularly comforting activity.

Tapping into Creativity: When the mechanical shark kept malfunctioning during the production of Jaws, director Steven Spielberg took a less-is-more approach, making the monster’s presence known through menacing music and underwater point-of-view shots. This creative solution saved the film and made it even better than it would have been before. Think of COVID-19 as the malfunctioning mechanical shark you have to work around in order to keep your business booming.

By Brian Coles 
Chief Marketing Technologist / Owner

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Creative Solutions for Career Recruiting

We’re all about problem-solving here at Coles Marketing. Creative solutions.

One of our clients that manages senior living communities came to us when they found themselves with a shortage of nurses. This is a nationwide problem, as healthcare is improving and the aging population is growing. Due to the widespread need for nurses, we increased our client’s digital and social media presence, delivering ads that helped further build their brand and compelled job seekers to click on listings.

Rather than relying on standard job websites, we tailor-made one just for our client. This comprehensive careers website goes far beyond offering simple job descriptions. It also includes a detailed look at benefits and several video testimonials that dive deep into the warm, family-like atmosphere of the company and how it has changed people’s lives for the better.

We’re also employing other complementary strategies to drive potential applicants to the new website, including some of the following:

  • Customized digital advertising campaign
  • Targeted Indeed ads
  • Social media posts
  • Other career sites that scrape our career site to repost the jobs on their own (Career Builder, Glassdoor Google Jobs, LinkedIn, Zip Recruiter, etc.)

So far, the site has been a great success! And we have the numbers to prove it.

  • 14% of first-time visitors take some sort of employment action, such as applying to a job, calling the phone number for more
    information or signing up for job alerts if they don’t find an open position that’s right for them.
  • Remarketing ads to those who didn’t take advantage of the site initially led to a boost in employment actions last month.
  • Since taking over our client’s sponsored Indeed campaigns, the average cost per application has decreased by more than 66%.

Creating this careers website and complementary digital strategies not only helped our client save money and add talent to their team, but it also helped them build their brand. This is the kind of success story we aim to tell again and again.

If your recruiting campaigns need a boost, give us a call today at 317-571-0051!

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