Designing a website is no easy feat, and standing out from the clutter is crucial to getting ahead. Some designs are fads, but most are sound ideas that improve your website’s overall readability and accessibility.
We’ve compiled our list of top website trends you need to use — or at least attempt — for your website in 2019.
Mobile searching has now overtaken desktop searching for website traffic. If users can’t easily maneuver your website from the palm of their hand, they will go elsewhere immediately. With mobile-first design, the site is created with the mobile user in mind first, but it is also compatible for the desktop user.
Google now recognizes page loading speed is a ranking factor for mobile searches, so making speed a priority is key to having a successful web presence in 2019.
If a picture is worth a thousand words, then a video is worth 100,000. A video can tell a more compelling story than text-based imagery or a simple photo. Grabbing attention from the moment users enter your site is monumental to keeping your bounce rate to a minimum.
The more time a user spends on your website, the more likely they are to convert. And even if they don’t convert, your SEO (search engine optimization) will increase if your average time on a page rises as well. As long as the video is concise and gets your message across with no sound, a video background could be what your website is longing for.
Customer service, customized. By enabling chatbots for your website, the user will feel like they are being interacted with directly. For example, a retail company can imagine their website’s chatbot as an additional salesperson helping users decide as they are shopping. If you have less “boots on the ground” than before, having these bots take care of mundane questions frees up you and your business associates’ time for more strategic business issues.
Large and bold text shapes your website. This may seem like a tiny thing, but it will make a huge impact on your website’s overall look. Do not drown readers in paragraph text — make them see what you want them to see first. Then let them dive in and search around to learn more, if they are interested. Typography purveys the voice and tone you want your company to exude. Do you want to draw attention to a certain product or service? Will your website design lead eyes there or shy away? Be bold.
Need help with implementing any of these important website trends in 2019? Contact Diana email@example.com.
By Kevin Moore,
She’s a marketing guru, super stylish and extremely client savvy. Diana Zukerman is head of business development for Coles Marketing. She knows exactly what clients need to succeed. Here, we sit down with her to get the intel on her high-level expertise for 2019.
1) How do you start your day? Are you a strong coffee/hit-the-snooze-button person? Or a lemon water cleanse/yoga-up-at-5 a.m. person?
Probably more of the yoga-type person, to be honest. Every morning, it’s important for me to start with a workout. Usually Pilates or the gym. So I grab my workout bag, give my sweet Bernese Mountain dog Janey a hug and head out the door. Here are a few pics of her, if you care to take a look (p.s. – She loves to go to brunch. The first photo below is her at Rosie’s in Zionsville). After my workout, I reward myself with a large iced tea from Starbucks!
2) Tell us a little about your background. How have you parlayed your previous skills into this exciting role with Coles Marketing?
My background is in advertising sales for a luxury lifestyle publication. I also have been involved with several local charities on the fundraising end of things. My experiences both professionally and personally have made my role as the business development lead at Coles a perfect fit.
3) Since you’re the first contact potential clients connect with, it proves just how much of a “people person” you really are! What’s your favorite part about meeting potential clients?
I absolutely love meeting potential clients and learning about their roles with their companies. It’s so interesting finding out what their needs are. Everyone is so different and has different goals. It’s always exciting to learn about each industry. Each client is unique, and I love creating a plan of action to help them succeed!
4) When discussing a potential client’s needs and wants, what are some trends you’ve been seeing from client to client? What kind of help are they seeking?
Everything is digital now. We see a lot of clients who want to increase their digital presence but really don’t understand it. They are seeking more engagement and want help increasing the quantity and quality of traffic to their website. It’s so important! We also have several clients who are looking to redo their existing website. It’s essential to have a strong website. Your website is usually the first point of contact when a potential client wants to learn more about your business. You need to make a good impression.
5) Fourth quarter is coming up. And NOW is the time to start thinking about future marketing efforts! What advice can you give to someone ready to take the next step?
2018 is flying by, and it’s not too late to prepare! As we approach the fourth quarter of 2018, many of our clients are reflecting on the successes of their 2018 marketing plan and how to continue to improve next year. They’re turning their focus toward identifying their 2019 marketing goals and preparing their budgets for the upcoming year.
Just one meeting can make all the difference. I would love the opportunity to visit with you to review your marketing needs. Let’s talk more about how Coles Marketing can provide real value to your business. Please feel free to reach out to me at firstname.lastname@example.org if you would like to set up a time to chat about your marketing needs!Edit this post
The demand for healthcare professionals is rapidly increasing, but finding the right talent can be a daunting task. And old-school approaches can lead to a surplus of unqualified candidates. In the old days, we would hire. Now we need to recruit. And recruitment takes consistency and targeting. When your potential employee is having a bad day and decides to make a career move, your company should be the first name that pops in their head.
Coles Marketing offers innovative approaches to help healthcare companies hone in on the best people to join their team.
Digital Recruitment Tools
Posting information about open positions on job boards such as Indeed and Zip Recruiter is certainly a crucial step, but it’s far from the only one you should be taking to attract potential new hires. Here are some other methods.
Behavioral Display: Target the candidates YOU want to hire. And target them when they are thinking about making a job switch. A potential hire’s digital footprint is out there. Use it to identify the right candidates and display the right message at the right time. An in-market candidate could be ripe for the picking.
Geotargeting: Need a physical therapist at your Phoenix clinic? Geotargeting will allow you to deliver ads to people in that particular area. You can even target specific places in which you are likely to find qualified candidates, such as fitness facilities or universities offering degrees in physical therapy. This narrows down the talent pool and helps you get closer to finding the ideal people.
Building Your Brand on Social Media: Studies show that medical professionals are often willing to take a pay cut in order to work for a company with a compassionate culture. Social media is the perfect outlet for showing the kind and caring nature of your employees. Post pictures of staff members enjoying their time together or patient testimonials praising the high-quality care they provide. This will go a long way in giving your brand a sense of personality and warmth. And it will also attract candidates looking for greener pastures or a positive work environment.
One of our recent healthcare recruiting campaigns that emphasized the environment of a healthcare company led to a 40 percent drop in job openings there. We ended up filling the openings within three months of activating this campaign. Quick turnaround!
E-Mail Marketing: This approach also reels in potential hires with its personal touch. You can customize the text to include their name in the body of the email and even in the subject line, which increases the open rate. You can also give them a heads-up about your open positions and the career fairs in which they can meet you and learn more about job opportunities.
Email marketing can also serve as a soft approach to targeting candidates with display ads online. Email addresses can be entered into Google and Facebook to help with drip campaigns, displaying your latest openings or new perks for the job. This tactic is cost-effective, and it delivers messages to your ideal candidates slowly over time, so you don’t seem to be bombarding their inbox. Collect email addresses and use them wisely, whether delivering directly to inboxes or following them online.
These are just a few of the many ways we can help you reach the right candidates and build a great team of highly talented healthcare professionals.
To learn more about the recruitment solutions we can provide, call (317) 571-0051 or email email@example.com.Edit this post