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Top Website Design Trends for 2019

Designing a website is no easy feat, and standing out from the clutter is crucial to getting ahead. Some designs are fads, but most are sound ideas that improve your website’s overall readability and accessibility.

We’ve compiled our list of top website trends you need to use — or at least attempt — for your website in 2019.

Mobile First

Mobile searching has now overtaken desktop searching for website traffic. If users can’t easily maneuver your website from the palm of their hand, they will go elsewhere immediately. With mobile-first design, the site is created with the mobile user in mind first, but it is also compatible for the desktop user.

Google now recognizes page loading speed is a ranking factor for mobile searches, so making speed a priority is key to having a successful web presence in 2019.

Video Backgrounds

If a picture is worth a thousand words, then a video is worth 100,000. A video can tell a more compelling story than text-based imagery or a simple photo. Grabbing attention from the moment users enter your site is monumental to keeping your bounce rate to a minimum.

The more time a user spends on your website, the more likely they are to convert. And even if they don’t convert, your SEO (search engine optimization) will increase if your average time on a page rises as well. As long as the video is concise and gets your message across with no sound, a video background could be what your website is longing for.

Utilize Chatbots

Customer service, customized. By enabling chatbots for your website, the user will feel like they are being interacted with directly. For example, a retail company can imagine their website’s chatbot as an additional salesperson helping users decide as they are shopping. If you have less “boots on the ground” than before, having these bots take care of mundane questions frees up you and your business associates’ time for more strategic business issues.

Bold Typography

Large and bold text shapes your website. This may seem like a tiny thing, but it will make a huge impact on your website’s overall look. Do not drown readers in paragraph text — make them see what you want them to see first. Then let them dive in and search around to learn more, if they are interested. Typography purveys the voice and tone you want your company to exude. Do you want to draw attention to a certain product or service? Will your website design lead eyes there or shy away? Be bold.

Need help with implementing any of these important website trends in 2019? Contact Diana dzuckerman@colesmarketing.com.

By Kevin Moore, 
Multimedia Designer

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Five Q’s with Diana Zukerman

She’s a marketing guru, super stylish and extremely client savvy. Diana Zukerman is head of business development for Coles Marketing. She knows exactly what clients need to succeed. Here, we sit down with her to get the intel on her high-level expertise for 2019.

1) How do you start your day? Are you a strong coffee/hit-the-snooze-button person? Or a lemon water cleanse/yoga-up-at-5 a.m. person?

Probably more of the yoga-type person, to be honest. Every morning, it’s important for me to start with a workout. Usually Pilates or the gym. So I grab my workout bag, give my sweet Bernese Mountain dog Janey a hug and head out the door. Here are a few pics of her, if you care to take a look (p.s. – She loves to go to brunch. The first photo below is her at Rosie’s in Zionsville). After my workout, I reward myself with a large iced tea from Starbucks!

2) Tell us a little about your background. How have you parlayed your previous skills into this exciting role with Coles Marketing?

My background is in advertising sales for a luxury lifestyle publication. I also have been involved with several local charities on the fundraising end of things. My experiences both professionally and personally have made my role as the business development lead at Coles a perfect fit.

3) Since you’re the first contact potential clients connect with, it proves just how much of a “people person” you really are! What’s your favorite part about meeting potential clients?

I absolutely love meeting potential clients and learning about their roles with their companies. It’s so interesting finding out what their needs are. Everyone is so different and has different goals. It’s always exciting to learn about each industry. Each client is unique, and I love creating a plan of action to help them succeed!

4) When discussing a potential client’s needs and wants, what are some trends you’ve been seeing from client to client? What kind of help are they seeking?

Everything is digital now. We see a lot of clients who want to increase their digital presence but really don’t understand it. They are seeking more engagement and want help increasing the quantity and quality of traffic to their website. It’s so important! We also have several clients who are looking to redo their existing website. It’s essential to have a strong website. Your website is usually the first point of contact when a potential client wants to learn more about your business. You need to make a good impression.

5) Fourth quarter is coming up. And NOW is the time to start thinking about future marketing efforts! What advice can you give to someone ready to take the next step?

2018 is flying by, and it’s not too late to prepare! As we approach the fourth quarter of 2018, many of our clients are reflecting on the successes of their 2018 marketing plan and how to continue to improve next year. They’re turning their focus toward identifying their 2019 marketing goals and preparing their budgets for the upcoming year. 

Just one meeting can make all the difference. I would love the opportunity to visit with you to review your marketing needs. Let’s talk more about how Coles Marketing can provide real value to your business. Please feel free to reach out to me at dzukerman@colesmarketing.com if you would like to set up a time to chat about your marketing needs!

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How to Reach Small-Town America

Are you trying to promote your business in a small town? Think there aren’t many options once you get outside the big city limits? Think again. Things may not be as different as you might think. Big cities typically have more outlets and options when it comes to spreading the word about news and promotions, but small towns have their advantages, too.

BILLBOARDS

Typically, small towns have lots of smaller posters sprinkled throughout the area. There are typically fewer restrictions on billboards in smaller towns, and they are, without a doubt, more economical. Because locals tend to canvass the town more than in larger cities, your chance for exposure is far greater. The lower rates are advantageous because you can purchase a greater number of locations for a longer posting time.

RADIO

Small towns typically have a small handful of local radio stations. These stations love advertisers, and residents typically tune in for local news, local sports coverage and daytime/drivetime listening. Because there are only a few stations to choose from, small-town stations typically receive more listeners than those of a large city. Fewer stations means you can advertise on one or all of them and cover a larger percentage of your demographic at a fraction of the cost.

PRINT

Let’s be honest. Marketers don’t typically love to utilize print in the digital age. It’s often expensive, and readership of local newspapers is down now more than ever. One exception to this rule is local small-town newspapers. These weekly or bi-weekly publications still get read, even with today’s online versions (more on that in a minute). Local papers focus on local news, local businesses, school and sports information, as well as local events and happenings around town. Strategic size and placement can ensure your message gets noticed loud and clear, in an outlet visible to many of the residents you are targeting.

DIGITAL

Online advertising is not just for big cities. Many newspapers and local organizations have a vast online readership. Websites, news sites and social media outlets all get accessed by today’s small-town residents and cost next to nothing. Take local papers, for example. Many, if not all, small newspapers have an online version of their paper featuring additional local content. These sites are typically free to access and include advertising. If you are purchasing a physical newspaper ad, you can typically get an incredible deal, or even free ads, on the same website as well as their social media outlets, such as Facebook. Yes, even people in small towns use the internet. You can use their digital footprint to target them where they go the most, physically and digitally. Google display ads, geofencing and Google search focusing on keywords should always be a part of your plan.

LOCAL SPONSORSHIPS

One of the best things about small towns is the access to customers everywhere you turn. Take a look at your business. What type of free information, goods or services can you provide to the public? Healthcare company? Sponsor the local walking program, diabetes seminar or blood pressure clinic. Get in front of your customers and give them meaningful information they will not only use, but use to remember you by.

Cheers to supporting local!

By Whitney Coles,
Media Planner/Buyer 

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