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Save Your Green at the Home Show


Give two green thumbs up for the Indianapolis Home Show with a special discount on tickets!


Go here and get $2 off the adult ticket price of $13. And if you enter the promotion code “Coles,” you’ll get $4 off! Get your tickets TODAY!


The Indianapolis Home Show opens this Friday and is paying tribute to our area heroes! On Hero Day, Friday, Jan. 24, come honor all our local heroes and thank them for their service and sacrifice.


All active and retired military, police and fire personnel get free admission to the Home Show for the day. Just bring a valid ID, and enjoy the Home Show on opening day.


Major General R. Martin Umbarger will take part in the opening day ribbon cutting ceremony along with military veterans.


Major General Umbarger was appointed as The Adjutant General of Indiana in 2004, reappointed by Gov. Mitch Daniels, and then reappointed by Gov. Mike Pence on Dec. 13, 2012. As The Adjutant General, Maj. Gen. Umbarger’s primary focus is to lead the Indiana Army and Air National Guard, the Indiana Guard Reserve and state employees, all totaling more than 15,500 personnel.


The Indianapolis Home Show runs Friday, Jan. 24 through Sunday, Feb. 2, 2014.


The Indianapolis Home Show is the nation’s oldest and the Midwest’s largest home-focused extravaganza with more than 900 exhibits. Now in its 92nd year, the Home Show offers thousands of products as well as decorating, construction and remodeling ideas for visitors to gather and compare.


And inside Exposition Hall at the Indiana State Fairgrounds will be the Centerpiece Home, designed and fully constructed by the Fischer Homes team! Always a popular attraction at the show, the Centerpiece Home is a look at the hottest new lifestyle and home building trends.


Check out this time lapse video of the building in progress, courtesy of Fischer Homes! Watch the Fischer Homes team work together to build and craft all the details of this spectacular home in less than a month.



Then, come check out the Centerpiece Home in person at the Indiana State Fairgrounds. The 2014 Indianapolis Home Show runs Friday, January 24 through Sunday, February 2, 2014!



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New Year, Same Word Blunders


How many words are in the English language? Well, that’s a bit difficult to answer. Do you count noun and verb versions of the word? Do you count slang or abbreviations?

According to Oxford Dictionaries, the Second Edition of the 20-volume “Oxford English Dictionary” has full entries for 171,476 words in current use, plus 47,156 obsolete words. There’s also 9,500 derivative words … gulp. That’s, at the very least, a quarter of a million distinct English words.

Tiffany Whisner

Tiffany Whisner

No wonder there are so many different rules … or exceptions to those rules … for language usage!


Word danger ahead

Here are a few commonly misunderstood words that may trip you up, according to Laura Hale Brockway on Ragan.com:

1.    Capital, capitol: Capital is the city where the seat of government is located; also money, equipment, or property. Capitol refers to the building in which a legislative body meets.

2.    Disc, disk: Use disc for terms related to recordings, such as Blu-ray disc or disc jockey. Also, disc brakes. Use disk for computer-related and medical references, such as hard disk and slipped disk.

3.    Flier, flyer: According to the AP Stylebook, flier is the preferred term for a handbill or leaflet. Flyer is the proper name of some trains or buses.

4.    Lectern, podium: A lectern is a stand that serves as a support for the notes or books of a speaker. A podium is an elevated platform to stand on when speaking.

5.    Premier, premiere: Premier means first in importance; principal or chief. Premiere means a first performance.

6.    Rack, wrack: The verb form of rack means to arrange on a rack, to torture, or torment. The noun form of wrack means ruins or destruction.


One or two … who knows?

And what about those tricky cases of whether a phrase is one word or two? According to Brockway, a recent article in the “Columbia Journalism Review offered the following guidelines:

  • The one-word form is usually an adjective or adverb.
  • The two-word form is usually a two-word phrase not modifying anything.
  • When in doubt, say the expression out loud.

The following are some less clear-cut word pairs.

1. Already/all ready:

We don’t want to confuse them any more than we already have.

(In this case, already is used as an adverb.)

Are you all ready for the writing test?

(All ready is a phrase meaning thoroughly prepared.)


2. Altogether/all together:

She is altogether the worst writer I have ever seen.

(Altogether is an adjective meaning entirely.)

We were all together for the CEO’s announcement.

(All together is a phrase meaning all there.)


3. Anyone/any one:

Anyone can make that mistake.

(Anyone is a pronoun, meaning anybody.)

Any one of you might be next.

(Any one is a phrase. Any serves as an adjective and one serves as a noun.)


4. Anytime/any time:

You are welcome to consult the style guide anytime.

(Anytime is an adjective and can be replaced with whenever.)

Do you have any time to edit this article?

(Any time is another two-word adjective-noun form.)


5. Backup/back up:

There was a backup on the toll road this morning.

(The one word form means a stoppage or overflow.)

The police officer told the driver to back up.

(The two-word phrase means to go in reverse.)


6. Maybe/may be:

Maybe you should quit while you’re ahead.

(Maybe is an adverb meaning perhaps.)

It may be that the style guide was wrong.

(May be functions as a verb.)


These are just a handful of examples that you may come across in your daily reading and writing. Cheers to 2014 and a year of learning lessons in language!


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What’s NOT New for 2014?


While trends can sometimes be passing fads, watching where things are headed can be useful in planning your marketing initiatives for the year. And since most companies are playing catch-up in a fast-moving marketing landscape, what hasn’t changed might be even more useful than what is changing.

Alan Schoff

Alan Schoff


Content is cliché

One trend that is definitely here to stay; content is still king. It’s a cliché for a reason.


A content strategy is essential in your marketing efforts. If you don’t have one, 2014 is the year to get onboard. While only 50% of companies have such a plan, according to Social Media Today, you’ll be on the rapidly-shrinking half of that statistic if you’re not creating and curating fresh information for your various audiences.


A video’s worth a thousand pictures

Visual content, especially video, is rapidly on the rise. That should be no surprise, and here’s a video about it from digital marketing hub Uberflip.


Video is exponentially more engaging than photos and text. Smartphone and tablet devices are ever more prevalent, offering more opportunity to deliver valuable video content. How important is video in 2014 for marketers? Well, the number two search engine in the world, after Google, is not Bing or Yahoo! — it’s YouTube (here are some stats about that). With its share capabilities, YouTube is both a search engine and a social channel.


Adding to the power of video, a slew of new apps and social media integrations came about in 2013. Especially noteworthy: those six-second Vines on Twitter and 15-second Instagram videos on Facebook. Surging Pinterest, which is all about visual content sharing, is seeing a growing number of video pins. LinkedIn, Google+ and Tumblr, acquired by Yahoo! last year, are also important considerations for your video strategy.


Why? Mobile video is predicted to increase 25-fold between 2011 and 2016, ultimately accounting for more than 70% of mobile traffic. It’s not new news, but definitely something to have in your marketing mix in 2014.


Integrated marketing is the real king

There really are no surprises in any of the many guru-authored articles like the top 7 online marketing trends for 2014 by Forbes contributor Jayson DeMers.


Putting content marketing at the heart of your digital strategy is not a new thing … it’s the essential thing. Strategic planning to have integrated campaigns possessing clear calls-to-action and measurable results have always been the end-goal. It’s about awareness and sales: building audience and ringing the cash register. Digital media simply give us more tools to respond more quickly to customers, and then measure the results of those actions.


To be redundant in making the point, founder of the Content Marketing Institute Joe Pulizzi says, “Content marketing is a marketing and business process of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”


What should you do in 2014?

So what will you do to ensure you have a robust marketing effort that delivers results, with valuable content that works in multiple channels? Here are 14 trends that could be actionable items for your consideration, found on CommProBiz.


So, you see, it’s true that the more things change, the more they stay the same. Good marketing strategy isn’t trendy; it’s simply defining a clear, consistent message and delivering it through the best tactics to achieve the greatest results.


If you’re looking for counsel in that regard, give us a call at Coles Marketing.


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