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Brand Pranks on April Fools’ Day

Courtesy of PR Daily

Courtesy of PR Daily

I dread the day every year … April Fools’ Day. Well, maybe not “dread,” but I don’t look forward to it. I get worried about what pranks people will play on me … hopefully more fun and less humiliation or embarrassment.

And April Fools’ Day isn’t just for person-to-person jokes. Even brands got in on the fun with some very creative pranks this week.

Google unveils a suite of pranks. The search giant put out a video saying YouTube was shutting down. It also debuted Google Nose, the new scentsation in search.

Twitter launches consonants only site, Twttr.  The original Twitter (or what it calls “premium”) — with consonants and vowels — will cost users $5 a month.

Sharpie tries out food-themed colors. Look out for the limited-edition “Catsup Red, Cheddar Orange, Buns Beige, Beefy Brown and Pickle Green” markers!

Sony rolls out headphones for cats. The target was “pet owners who want to provide unique entertainment experiences for their furry, four-legged family members.” MEOW!

Try American Eagle’s skinny skinny jeans. Are skinny jeans skinny enough? You be the judge.

Check out some of the other examples of how many notable brands became practical jokesters for a day! 🙂


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