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Social Snacking: Kit Kat Most Influential Candy

8212850HRAmericans spent approximately $1.1 billion on Valentine’s Day sweets this year, according to the National Confectioners Association, and 75 percent of it was chocolate.


In the spirit of interesting, candy-related trivia, my co-worker Shawn Sorrells asked me the question: “What’s been named the most influential candy bar?” I guessed Snickers. I was wrong. What do you think?


Can you believe the answer is Kit Kat? And this isn’t just a bunch of kids getting together and sampling all the candy bars. This information is coming straight from TIME Magazine!


According to TIME, “Beyond being the first candy bar to be marketed around sharing, which helped turn chocolate into a social snack, Kit Kat was also the first to gain a global following.”


WOW! So being active in the social world is even important in the candy market. In her article, Rachel Tepper noted that Kit Kat was in the works years before most of its modern competitors.


The Kit Kat bar’s origins go back to 1911, long before Snickers (1930), Butterfinger (1923), 3 Musketeers (1932), Baby Ruth (1921), 5th Avenue (1936) and Milky Way (1923). (It was, however, beat out by the Hershey Bar, which hit the market in 1900.)


Kit Kat’s marketing to a global audience has kept it popular decades after its debut. In January, Tokyo welcomed the world’s first all-Kit Kat store, featuring some ‘different’ flavors like edamame soy bean, purple sweet potato and wasabi.


Check out “The 13 Most Influential Candy Bars of All Time.” Does your favorite yummy treat make the list?


13. Wonka Bar
12. Milky Way
11. Baby Ruth
10. Nestlé Crunch
9. Cadbury Milk Chocolate
8. Scharffen Berger
7. Grenada Chocolate
6. Chicken Dinner
5. Snickers
4. Nestlé Milk Chocolate
3. Toblerone
2. Hershey’s Milk Chocolate
1. Kit Kat


Pay attention to your social sharing … and your social snacking!


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