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Why Pinterest Should Interest

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This month, ShareThis released the first quarterly Consumer Sharing Trends Report analyzing consumer sharing behavior across more than 120 social channels and two million websites. Pinterest is now the fastest-growing platform for online content sharing!

 

Tiffany Whisner

Tiffany Whisner

This data reminds businesses that Facebook and Twitter, while still dominant players, aren’t the only platforms to use in social media outreach.

 

See what Pinterest can do

According to Alison Griswold in “Business Insider,” Pinterest gives businesses the chance to grab consumers with compelling images and colorful infographics to promote services and new products.

 

Now Pinterest has partnered with Getty Images, a stock photo agency with an archive of 80 million still images and illustrations. According to the Getty Images Blog, this is a “groundbreaking collaboration to drive a more visual world.”

 

Getty provides Pinterest with metadata in exchange for a fee. When a user pins a Getty image from the Web, the metadata for that image — including the description, photographer and date taken — appears next to that photo on the user’s pin board, says Kurt Wagner from Mashable.

 

More pin information is intended to make the pin more valuable to the user.

 

A picture is worth … a lot

Pinterest recently closed a $225 million round in funding, valuing Pinterest at slightly less than $4 billion.

 

Is it really worth that much? Sebastian Thomas of Allianz Global Investors says yes in an article in “The Wall Street Journal” by Spencer E. Ante.

 

“I think the valuation is reasonable given the commercial intent of the users. For merchants, there is a huge opportunity for brand building.”

 

Thomas cites Pinterest’s rapid growth, strong user engagement, and its potential to build brands and make money by driving traffic to a company website.

 

Pinterest has more than 70 million users, and Lauren Orsini cites social login provider Gigya’s numbers that show Pinterest grabbing 41% of e-commerce traffic.

 

Plus, there’s the value of improved rankings on search engines like Google or Bing.

 

Take the Pinterest road more traveled

A study by Piquora found a pin on Pinterest can last thousands of times longer than the average tweet or Facebook post.

 

John Koetsier says “Twitter and Facebook are social networks with a massive emphasis on immediacy. When people visit Pinterest, they browse, they search, they surf, and they uncover more pins.”

 

“Sure, you get 70 percent of your clicks in the first two days,” Piquora CEO Shara Verma says. “But there’s a huge long tail. Clicks kept coming all the way for 30 days and even beyond.”

 

Pinterest users are sharing more. So, businesses need to get smarter about what gets shared.

 

Learn to pin with proficiency

Gabrielle Karol from “Entrepreneur” shares tips to master Pinterest for your business:

  1. Make your website pin-friendly. To encourage consumers to engage with your brand, have a “Pin It” button on all content on your website.
  2. Organize your content. Businesses should organize content by theme, making it easier for users to find and browse content.
  3. Brand your pins. Branding the images uploaded to Pinterest is worth the added effort. Use the company logo and other branding in photos when appropriate.
  4. Include shopper-friendly information. Pinterest users approach the platform with a shopping mindset. Therefore, include as much detailed product or service information with the images without making it look difficult.
  5. Engage the community. Company leaders should become active in the online community in a sincere way. This might include repinning content relevant to your boards and answering user questions.

 

Another fun tip? Predominantly red or orange images get twice the repins of mainly blue images. Pin that!

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Categories: 2013 November Newsletter, Newsletters | Tags: Tags: , , , , , , , , , , , , , , ,