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Five Q’s with Diana Zukerman

She’s a marketing guru, super stylish and extremely client savvy. Diana Zukerman is head of business development for Coles Marketing. She knows exactly what clients need to succeed. Here, we sit down with her to get the intel on her high-level expertise for 2019.

1) How do you start your day? Are you a strong coffee/hit-the-snooze-button person? Or a lemon water cleanse/yoga-up-at-5 a.m. person?

Probably more of the yoga-type person, to be honest. Every morning, it’s important for me to start with a workout. Usually Pilates or the gym. So I grab my workout bag, give my sweet Bernese Mountain dog Janey a hug and head out the door. Here are a few pics of her, if you care to take a look (p.s. – She loves to go to brunch. The first photo below is her at Rosie’s in Zionsville). After my workout, I reward myself with a large iced tea from Starbucks!

2) Tell us a little about your background. How have you parlayed your previous skills into this exciting role with Coles Marketing?

My background is in advertising sales for a luxury lifestyle publication. I also have been involved with several local charities on the fundraising end of things. My experiences both professionally and personally have made my role as the business development lead at Coles a perfect fit.

3) Since you’re the first contact potential clients connect with, it proves just how much of a “people person” you really are! What’s your favorite part about meeting potential clients?

I absolutely love meeting potential clients and learning about their roles with their companies. It’s so interesting finding out what their needs are. Everyone is so different and has different goals. It’s always exciting to learn about each industry. Each client is unique, and I love creating a plan of action to help them succeed!

4) When discussing a potential client’s needs and wants, what are some trends you’ve been seeing from client to client? What kind of help are they seeking?

Everything is digital now. We see a lot of clients who want to increase their digital presence but really don’t understand it. They are seeking more engagement and want help increasing the quantity and quality of traffic to their website. It’s so important! We also have several clients who are looking to redo their existing website. It’s essential to have a strong website. Your website is usually the first point of contact when a potential client wants to learn more about your business. You need to make a good impression.

5) Fourth quarter is coming up. And NOW is the time to start thinking about future marketing efforts! What advice can you give to someone ready to take the next step?

2018 is flying by, and it’s not too late to prepare! As we approach the fourth quarter of 2018, many of our clients are reflecting on the successes of their 2018 marketing plan and how to continue to improve next year. They’re turning their focus toward identifying their 2019 marketing goals and preparing their budgets for the upcoming year. 

Just one meeting can make all the difference. I would love the opportunity to visit with you to review your marketing needs. Let’s talk more about how Coles Marketing can provide real value to your business. Please feel free to reach out to me at dzukerman@colesmarketing.com if you would like to set up a time to chat about your marketing needs!

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Categories: Advertising, Clients | Tags: Tags: , , , , ,

Hands On With Kevin

We’re highlighting our Coles Marketing collaborators by showcasing some of their many talents. Every day they contribute ideas, designs, strategy and so much more that drives positive results for our clients.

Our Multimedia Designer, Kevin Moore, is a wizard when it comes to perfecting websites and print content. Kevin has the experience to back up his creative designs whether on paper or in the digital space. Below are some recent tasks he’s tackled:

  • Created and designed the user interface for three new websites
  • Designed an email campaign
  • Created graphics using Adobe Photoshop
  • Updated Animation on client’s website

Kevin’s Passions

Current Netflix Binge Show: NCIS

Favorite Restaurant: City Barbeque

Favorite App: Last Day on Earth: Survival

Describe Yourself in 3 Words: Faith, Friends, Fun

Stay tuned to see who will be featured next!

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Categories: Content Marketing | Tags: Tags: , , , , , ,

Understanding Facebook’s New Page Template Feature

Have you received the email or red notification from Facebook letting you know that your Facebook Page template will be changing soon? Don’t panic. You still have a choice in how your page will look. If you don’t choose a template yourself, Facebook will automatically change it on August 23. Be sure to search around for what template would work best for your business and make the decision yourself rather than have Facebook’s algorithm choose one for you.   

You can choose from a wide variety of templates that better fit your brand:

  • Services – for people to see what you offer and get in touch
  • Business – to manage your business, special offers and job openings
  • Venues – to highlight information like hours, locations and upcoming events
  • Movies – to highlight showtimes
  • Nonprofit – designed for encouraging people to help fundraise and donate to a cause
  • Political – to help reach your supporters and communicate your message
  • Restaurants – to highlight your menu, hours, location and photos of food
  • Shopping – to showcase products and a more seamless online shopping experience
  • Video page – to highlight specific video content

According to Facebook itself, this new change will help you connect with the people who care most about your business. With the decline of organic reach across the board, Facebook is changing things up to ensure that they are still valuable to small businesses as well as corporations.  

The templates may look similar but depending on your choice they differ on layout design and call to action options. For a restaurant you can now choose an option to “make a reservation,” or for retail, “book an appointment.” This won’t drastically alter how your page looks as a whole, but it could make a difference in your reach and engagement compared to previous weeks. Take the time to poke around and see what advantages there are for your business and choose the template that suits your brand.

Want some help creating a social media strategy or need some marketing assistance? Drop us a line at 317-571-0051 or email info@colesmarketing.com. 

By Meagan Hook,
Social Media Manager 

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Categories: Social Media | Tags: Tags: , , , , ,