Creativity is key to our work here at Coles Marketing. On a regular basis, we’d like to give you a peek inside the mind of a team member and show what’s inspiring them lately. What are we watching, reading, playing or making that’s fueling our creative energy?
For this entry, we’re checking in with Financial Manager Teresa Christ.
When Teresa’s not crunching the numbers at the office, you can find her studying and experimenting within the world of glass art. She recently binge-watched the Netflix reality series, Blown Away, which follows 10 artists as they compete in glassblowing sculpture challenges.
“It’s exciting to see all of the different things people can create on that show,” Teresa said. “It’s also nerve-racking because their creations are so fragile.”
Teresa’s fascination with glass art predates Blown Away. A trip to Rossi Glass in Niagara Falls first sparked her interest.
“Seeing the artisans make pieces there was so cool and inspiring,” she said.
Teresa has now tried her own hand at this artform. She has taken classes at GRT Hot Glass Studios and made her own glass art.
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Check back soon for an after-hours visit with another member of the Coles team!
Creativity is key to our work here at Coles Marketing. On a regular basis, we’d like to give you a peek inside the mind of a team member and show what’s inspiring them. What are we watching, reading, playing or listening to that fuels our creative energy?
For this first entry, we’re checking in with Senior Copywriter Sam Watermeier. Here are his latest sources of inspiration.
Bottle Rocket: I recently revisited this old favorite — writer-director Wes Anderson’s debut film about a trio of wannabe thieves. What makes the film so surprisingly sweet and endearing is the fact that none of these characters are thugs. They act like little kids playing bank robbers. They plan heists to give their lives a childlike sense of adventure, but they discover plenty of other exciting risks to take during adulthood that don’t involve crime. I love movies that allow you to hang out with quirky characters like these and walk around in their shoes for little while. I love movies that capture the magic in the ordinary. That’s why I enjoy writing spotlight stories for Coles. I get to connect with people from all walks of life and try to paint a cinematic portrait of them.
How to Socialise & Make Friends: This sophomore album from the Australian band Camp Cope is a stunner. In the opening song, frontwoman Georgia “Maq” McDonald decries the misogyny at the core of the music industry. In other tracks, she beautifully captures the cathartic power of music. “Just get it all out, put it in a song, just get it all out, write another song,” she belts in “Anna.” Surprisingly, coming from an Australia-based band, one of the songs on this album references our home base of Indiana!
The Book of Eels: I have an odd phobia — I’m afraid of eels. When I stumbled upon an article about this book, I felt like the author was calling out to me. In addition to exploring the origin and evolution of these mysterious creatures, Patrik Svensson tells tender stories about fishing for eels with his father throughout his childhood and adolescence. It’s a unique, beautiful blend of science and memories. As we strive to do in our writing for Coles, Svensson bridges the gap between the specific and the universal.
Check back soon for another after-hours visit with a Coles team member!Edit this post
It’s safe to say that social media has played a large role in informing, connecting and entertaining the public during the COVID-19 crisis. The widespread lockdown and increased time at home naturally increased social media consumption. According to Social Media Today, people spent over 20 percent more time in social media apps during the COVID-19 lockdown. By utilizing unique content like virtual tours, live streams and Q&A sessions, Coles Marketing helped our clients stand out from the noise online and connect with their audience during the COVID-19 lockdown.
Social media strategies are not a one-size-fits-all solution, especially during the COVID-19 crisis. For some of our healthcare clients, the objective was to use social media platforms primarily as a source of information for the public. Clients in other industries used social media to connect and engage with followers in innovative ways during their time at home.
Here are a few ways Coles Marketing connected with our clients’ audiences on social media platforms:
- We orchestrated an online photo contest and asked all followers to share a photo along with tagging the client and using the specific contest hashtag.
- We published a Facebook Live stream of an awards ceremony scheduled in April so the show could still go on!
- We hosted multiple Q&A sessions on Facebook and had experts answer questions about the products they offer.
- We published many virtual tours, so followers were able to check out exhibits from the comfort of their home.
- We used the platforms of an assisted living facility to share positive photos and videos of residents who were not able to see their families in person.
- We started a campaign called #TriviaTuesday and encouraged followers to answer questions each Tuesday — a pleasant diversion from COVID-19.
Our efforts to create new and unique ways to engage various audiences were successful and resulted in increased followers, engagement and impressions.
These analytic results from the past few months show social media audiences are eager to engage with organizations through their social media platforms:
- For one of our clients, Facebook fans increased by 49%. Engagement and impressions increased by 54% and 57%, respectively.
- For another one of our clients, Facebook engagement increased by 166% while impressions increased by 222%.
- For another client, Facebook impressions increased by 291% while Twitter engagement increased by 463%.
What’s the role of social media moving forward?
The pandemic has presented a need for brands and organizations to connect and co-create with followers through organic media. The results of our social media analytics indicate audiences reacted positively to unique organic content. While we still recommend paid media to our clients, organic media is still an important piece of their online presence.
All social media platforms are frequently updating their pages to help individuals and businesses connect with their online community. For example, Facebook recently added tools like group video chatting, digital gift cards and a COVID-19 update feature to promote virtual connection and consumption during this time. Coles Marketing is always staying up to date and utilizing all the social media industry has to offer our clients.
If you need assistance expanding your brand awareness and creating engaging content, give us a call today at 317-571-0051!
By Caroline Voelz
Social Media Manager