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Hands On With Shawn


We’re highlighting our Coles Marketing collaborators by showcasing some of their many talents. Every day they contribute ideas, designs, strategy and so much more that drives positive results for our clients.

Our Videographer/Account Manager, Shawn Sorrells, creates stories through audio and video projects. From professional photography shoots to producing high-quality videos, Shawn is an amazing client storyteller. Below are some recent tasks he’s tackled:

  • Staged and shot virtual tours for a group of senior communities
  • Edited a scoreboard video advertisement for a professional sports venue sponsored by a physical therapy client
  • Shot and edited a profile video of a Bariatric Center physician
  • Concepted and edited a high-energy video for a real estate client corporate conference


Shawn’s Passions

Current Netflix Binge Show: Dexter

Favorite Restaurant: Delicia

Favorite App: Relisten (My favorite place to listen to the Grateful Dead)

Describe Yourself in 3 Words: Curious, Logical, Observant

Life Philosophy: Those who matter don’t mind. Those that mind don’t matter.


Stay tuned to see who will be featured next!


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Categories: Advertising | Tags:

Website Structure Checklist

Think about your current website, and imagine the design and content as the body and soul, and the site structure as its backbone.

A good website design can lead to good user experience and create sales and conversions. But, if you build it, they will NOT come. Properly structuring your website is “a must” SEO function.

Is your website’s structure working for you? Maximize the latest trends by completing our website checklist.


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Top Website Design Trends for 2019

Designing a website is no easy feat, and standing out from the clutter is crucial to getting ahead. Some designs are fads, but most are sound ideas that improve your website’s overall readability and accessibility.

We’ve compiled our list of top website trends you need to use — or at least attempt — for your website in 2019.

Mobile First

Mobile searching has now overtaken desktop searching for website traffic. If users can’t easily maneuver your website from the palm of their hand, they will go elsewhere immediately. With mobile-first design, the site is created with the mobile user in mind first, but it is also compatible for the desktop user.

Google now recognizes page loading speed is a ranking factor for mobile searches, so making speed a priority is key to having a successful web presence in 2019.

Video Backgrounds

If a picture is worth a thousand words, then a video is worth 100,000. A video can tell a more compelling story than text-based imagery or a simple photo. Grabbing attention from the moment users enter your site is monumental to keeping your bounce rate to a minimum.

The more time a user spends on your website, the more likely they are to convert. And even if they don’t convert, your SEO (search engine optimization) will increase if your average time on a page rises as well. As long as the video is concise and gets your message across with no sound, a video background could be what your website is longing for.

Utilize Chatbots

Customer service, customized. By enabling chatbots for your website, the user will feel like they are being interacted with directly. For example, a retail company can imagine their website’s chatbot as an additional salesperson helping users decide as they are shopping. If you have less “boots on the ground” than before, having these bots take care of mundane questions frees up you and your business associates’ time for more strategic business issues.

Bold Typography

Large and bold text shapes your website. This may seem like a tiny thing, but it will make a huge impact on your website’s overall look. Do not drown readers in paragraph text — make them see what you want them to see first. Then let them dive in and search around to learn more, if they are interested. Typography purveys the voice and tone you want your company to exude. Do you want to draw attention to a certain product or service? Will your website design lead eyes there or shy away? Be bold.

Need help with implementing any of these important website trends in 2019? Contact Diana dzukerman@colesmarketing.com.

By Kevin Moore, 
Multimedia Designer


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