Marketing With a Bang!
Did you know … On July 4th alone, the biggest hot dog day of the year, 155 million hot dogs will be consumed. That is enough hot dogs to stretch from Los Angeles to Washington, D.C., more than five times.
Let’s take a minute to ponder that. WOW.
While some clients and customers may be out of the office enjoying their 4th of July hot dogs and hang outs, that’s no reason to let your company’s branding and marketing efforts burn out. There are great opportunities to tie in Independence Day with some unique marketing campaigns to continue to keep your messaging on fire.
“Whether they’re poolside group shots or fireworks finale Vines, your consumers will be sharing social content this holiday. Savvy marketers will find ways to put this stream of content to work for their brands,” said Mairead Ridge in her Offerpop blog.
- Run a Facebook photo contest that prompts fans to submit their favorite July 4th memories. Offer brand-related prizes to the fans with the most votes.
- Honor the occasion with a patriotic photo contest, asking fans to share how they show their American pride in exchange for great prizes. Include an entry form as part of the campaign, and capture valuable data.
- Create a photo gallery on your website that features fans in their favorite summer getaway looks. Promote it across all your marketing channels, prompting fans to get inspiration for their beach outings and parties. Use the user content to drive traffic to relevant product pages and make sales.
- Create a Twitter campaign around a special offer — like 25% off all items on your site. Then, promote the contest via a dedicated email to your customer base.
- Run a themed quiz on your website. Ask consumers to answer American history trivia, or vote on their favorite July 4th movie moments. Produce fun, shareable content you target audience will love.
And as Ridge said, “Many consumers will be traveling this July 4th, so make sure your digital campaigns are mobile-optimized and designed for easy engagement.”
Okay, what about other marketing ideas that give your company the chance to get involved in the community? Here are some ideas from Swipely:
- Be part of the action. Have a special place to watch the fireworks? Make an exclusive offer to your best clients and their families to join you for the annual viewing. Not much room? Make it a sweepstakes and make it special with themed decorations and maybe a goodie bag to take home with branded swag that guests can wear and share.
- Participate. If you can’t host an event, you can participate in one of the local 4th of July parades either by submitting an entry or helping to sponsor the event. Talk to your local Chamber of Commerce to find out more.
- Whatever you decide to do, make sure you get the word out. A fisheye photo of a Fabulous Fourth AmeriCake is featured in your email newsletter. Holiday-themed recipes and pictures are posted to your Pinterest page. An e-blast is sent to your mailing list encouraging them to celebrate with you.
Light up your grill … but don’t forget to light up your next marketing campaign as well! ENJOY!
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