Coles After Hours: Sam Watermeier
Creativity is key to our work here at Coles Marketing. On a regular basis, we’d like to give you a peek inside the mind of a team member and show what’s inspiring them. What are we watching, reading, playing or listening to that fuels our creative energy?
For this first entry, we’re checking in with Senior Copywriter Sam Watermeier. Here are his latest sources of inspiration.
Bottle Rocket: I recently revisited this old favorite — writer-director Wes Anderson’s debut film about a trio of wannabe thieves. What makes the film so surprisingly sweet and endearing is the fact that none of these characters are thugs. They act like little kids playing bank robbers. They plan heists to give their lives a childlike sense of adventure, but they discover plenty of other exciting risks to take during adulthood that don’t involve crime. I love movies that allow you to hang out with quirky characters like these and walk around in their shoes for little while. I love movies that capture the magic in the ordinary. That’s why I enjoy writing spotlight stories for Coles. I get to connect with people from all walks of life and try to paint a cinematic portrait of them.
How to Socialise & Make Friends: This sophomore album from the Australian band Camp Cope is a stunner. In the opening song, frontwoman Georgia “Maq” McDonald decries the misogyny at the core of the music industry. In other tracks, she beautifully captures the cathartic power of music. “Just get it all out, put it in a song, just get it all out, write another song,” she belts in “Anna.” Surprisingly, coming from an Australia-based band, one of the songs on this album references our home base of Indiana!
The Book of Eels: I have an odd phobia — I’m afraid of eels. When I stumbled upon an article about this book, I felt like the author was calling out to me. In addition to exploring the origin and evolution of these mysterious creatures, Patrik Svensson tells tender stories about fishing for eels with his father throughout his childhood and adolescence. It’s a unique, beautiful blend of science and memories. As we strive to do in our writing for Coles, Svensson bridges the gap between the specific and the universal.
Check back soon for another after-hours visit with a Coles team member!Edit this post