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Coles After Hours with Whitney

Coles Marketing is a company where family is a way of doing business. For this entry of Coles After Hours, we’re checking in with Media Planner/Buyer Whitney Coles, who is married to the firm’s Chief Marketing Technologist/Owner Brian Coles. Learn about what she does after hours and what drove her to join the family business.

Outside of Coles Marketing, Whitney Coles is raising two future pro-athletes. When she’s not at her desk, she’s cheering on the sidelines of her sons’ various sports activities. This is familiar territory for her, as she was a cheerleader throughout high school and college. But being a mom is like being the ultimate cheerleader.

“I know more about sports now than I ever did as a cheerleader,” she says with a hearty laugh. “I’m not sure I ever really understood what 1st & 10 meant in the eight years I was on the sidelines cheering at football games. Now I just ask the boys! Our sons are involved in hockey, lacrosse, flag football, baseball, swimming, the list just keeps growing!”

Whitney worked in the world of marketing long before Coles, but she put her professional life on pause shortly after her first son, Will, was born. Two years later came Max. A couple of years after that, Whitney felt like she had the hang of parenthood and was eager to get back to work.

Coles had the perfect opportunity in store — an open part-time position that would scratch her marketing itch and provide the flexibility needed to care for her kids.

Now, with increased working from home, she’s in an even better situation. Not only can she keep a close eye on the kiddos, but she has Brian just around the corner.

“I can just poke my head in his office at home and ask a question or bounce an idea off of him since we’re working in such close proximity,” she said. “We have different strengths and personalities, but they complement each other well and we really enjoy working together. He always says I’m the yin to his yang.”

While schedules and work-from-home procedures are likely to change, one thing’s for certain — Will and Max’s sports will always be a part of their after-hours lives.

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Coles After Hours with Tim

Creativity is key to our work here at Coles Marketing. On a regular basis, we’d like to give you a peek inside the mind of a team member and show what’s inspiring them lately. What are we watching, reading, playing or making that’s fueling our creative energy?

For this entry, we’re checking in with Vice President Creative Tim Coulon.

When COVID hit, our homes turned into offices. Tim went one step further, transforming his basement into a music studio.

When Tim’s 14-year-old son, Josh, showed an interest in percussion last year, their neighbor gave them his old drum kit. Josh played a little bit, but Tim really “caught the bug” for drumming, eventually trading the kit in for a larger set and “hammering away” on it every chance he could.

Tim played the drums when he was Josh’s age, but he quickly lost interest. However, he is now fully dedicated to honing his craft, spending hours listening to his favorite music and teaching himself how to play along. His current repertoire includes classic tunes from Genesis, Phish and the Rolling Stones.

Now, part of Tim’s basement is walled off with sheets and soundproof padding, allowing him space to rock out.

“I can go down there for hours,” he said. “It’s a great release of energy. I’ll get blisters, I’ll start sweating, and I’ll come back up feeling refreshed. It’s like how you feel when you go for a workout at lunch.”

Sometimes, Tim’s friends will come over and jam with him. One of them has a jazz drum kit, and they’ll join forces to imitate the dual drummers from the Grateful Dead.

Tim’s not sure if he’ll start a band, but one thing’s for certain — he’s feeling more creative than ever.

Check back soon for an after-hours visit with another member of the Coles team!

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Coles After Hours with Teresa

Creativity is key to our work here at Coles Marketing. On a regular basis, we’d like to give you a peek inside the mind of a team member and show what’s inspiring them lately. What are we watching, reading, playing or making that’s fueling our creative energy?

For this entry, we’re checking in with Financial Manager Teresa Christ.

When Teresa’s not crunching the numbers at the office, you can find her studying and experimenting within the world of glass art. She recently binge-watched the Netflix reality series, Blown Away, which follows 10 artists as they compete in glassblowing sculpture challenges.

“It’s exciting to see all of the different things people can create on that show,” Teresa said. “It’s also nerve-racking because their creations are so fragile.”

Teresa’s fascination with glass art predates Blown Away. A trip to Rossi Glass in Niagara Falls first sparked her interest.

“Seeing the artisans make pieces there was so cool and inspiring,” she said.

Teresa has now tried her own hand at this artform. She has taken classes at GRT Hot Glass Studios and made her own glass art.


Check back soon for an after-hours visit with another member of the Coles team!

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