Posts Tagged ‘Indiana public relations agency’

If you haven’t visited @FakeAPStylebook on Twitter, you should — even if purely for the entertainment factor. As mentioned in an article, this Twitter sensation offers memorable nuggets of writing advice, particularly interesting to those of us whose lives are ruled by the APA, MLA and AP guidebooks.

Since October 2009, Fake AP Stylebook has filled the gap for a satirical attack on the topic of language. The site attracted 1,000 followers on the first day — and now with over 150,000 — it is clearly catching the attention of many loyal fans. The founders, Ken Lowery and Mark Hale, even have a book deal in the works! [In Bookstores Spring 2011, from Three Rivers Press]

Quoted in PRSA’s PR Tactics, Lowery says, “The account was a joke between some friends and me. We’d just hit on a good comedy prompt and see how far we could take it before the joke ran out of steam or we lost interest. Once we got some vindication that the joke had legs, we made the account.”

When asked about the Fake AP Stylebook’s effect, Lowery says, “The reception has been largely positive and sometimes surprising. That said, I know at least one of us has been told by a colleague that they’re concerned the Fake AP Stylebook will steer students of the English language down the wrong path, even if we have ‘fake’ right there in our name. So you can’t please everyone all the time.”

Here are a few of the hysterical tweets you’ll find on @FakeAPStylebook:

• Avoid repeating common myths: we only use 10% of our brains, drink 8 glasses of water a day, man landed on the moon.
• Roman numerals are neither Roman nor numeric. They’re, like, letters, right? Are we the only ones seeing this?
• Do not use quotes inside quotes inside quotes; you’ll get lost if you go that deep into the sentence.
• Include plenty of rainbows and unicorns when writing your organization’s marketing plan. Everybody loves rainbows and unicorns.
• internet – Wires and something? We’re looking into it.
• Op-ed: May only be written by men named Ed who wear vintage 1980s surfer clothing.
• When interviewing third-party candidates, try not to snicker when they discuss their chances of being elected.
• Sprinkle the word ‘quantum’ throughout science articles, particularly if you have no idea what you’re talking about.
• Never say anything about a colleague in a private e-mail that you wouldn’t put in print, since it’s going to end up there anyway.

I continue to see the trailer for an upcoming movie based on the founding of the social networking website Facebook, called “The Social Network.” It is already earning huge buzz from the movie moguls of the world, making its way to the front of the Oscar pack. But is the movie based on fact — or is it purely fiction — or does it matter?

What makes a good movie? Drama, action, adventure, love? If you feel an emotion, from shedding a tear to a pulse-pounding adrenaline rush, does that make the movie a winner? And does distorting the facts matter to the audience when the entertainment value is high?

Wanting to understand more about the movie, I read several articles in anticipation of its October 1 release. One article says, “Any film about real people, real companies and public disputes are always going to come under some scrutiny. There will always be a ‘he said, she said’ no matter how documented the events appear to be. Therefore, it’s no surprise that one of fall’s most anticipated releases, The Social Network, is being criticized from its subject matter: the founders of Facebook.”

Many accounts detail that co-founder and CEO Mark Zuckerberg and former Facebook President Sean Parker are cast in a very negative light and that some of the scenes are completely untrue. Others say details in the movie are “horrifically unfair.” Zuckerberg is even quoted as saying, “Honestly, I wish that when people try to do journalism or write stuff about Facebook that they at least try to get it right. The movie is fiction.”

But is it? Who will ever know the truth? The movie’s producer, Scott Rudin, says the movie is about conflicting truths, as recalled by Mr. Zuckerberg and his associates, largely in a pair of court cases that ended in settlements. “There is no such thing as the truth,” he says.

Well, with a movie drawing up so much controversy — and one that seems to be packed with excitement, friendship, betrayal, drama, money and action — maybe it doesn’t really matter if the movie is based on the “truth.” Right now, Facebook is trying to ignore the release of the movie. However, “Facebook might be forced to deliver a forceful rebuttal once the film has its premiere, especially if it turn(s) out to be a hit,” says another insider. The truth will set you free — or will it?

Since its inception, Facebook has been subject to a host of changes — different layouts, formats, policies and so on. One of the more recent and widely-noticed changes has been the phasing out of the Facebook Fan Page in favor of the “Like” button. But are you giving the “Like” a thumbs up?

The change was part of a broader plan to spread the “Like” button across the web and lower the barrier for users to become connected with brands and organizations. According to Facebook, users click “Like” almost twice as much as they click “Become a Fan” — so,  if Facebook changes “Become a Fan” to “Like,” more users will click on it. Right?

However, in a poll by Mashable, 29.6% preferred the “Like” button — while 57.3% preferred to “Become a Fan.” The rest were indifferent. (Come on people — Choose a side!) Then, there are the articles that talk about how “fan” is a whole other level of “like,” dictating the Wikipedia definition of the word “fan.” And believe it or not, there is actually a Facebook page titled “‘Like’ vs. ‘Become a fan,’” and you can choose to “Like” it or not. (By the way, there’s only 20 people who do!)

Jay Krall’s article on the Cision blog notes that “when you ‘like’ an article, it gets published to the news feeds of your friends on Facebook. This little feature has the potential to drive new traffic to your content. If you publish press releases or blog posts online, then you should consider using it.”

Is the “Like” button more lightweight, like Facebook says? Do you “Like” the “Like” button? Well, it really doesn’t matter if you actually “Like” it — so far, there is no “Dislike” button.

Bright House Networks in central Indiana will add 10 new high- and standard-definition channels this month and debut its exclusive Start Over feature on some of its most popular channels. Seven of the 10 new channels will be in high definition and available free to customers who subscribe to the corresponding channel tier. These channels will be added to Bright House Networks programming throughout August:

DIY HD (channel No. 826)
National Geographic Wild HD (channel No. 831)
Fox Soccer HD (channel No. 825)
Game 2 HD (channel No. 905)
Sportsman Channel HD (channel No. 443)
Fox Soccer Plus HD (channel No. 824)
Starz HD (channel No. 276)
Logo (channel No. 156)
Military History Channel (channel No. 159)
Fox Soccer Plus (channel No. 424)

Start Over allows viewers to restart a live program from the beginning at any time during its scheduled broadcast. When customers tune to a Start Over-enabled show in progress, they are alerted to the feature through an on-screen prompt. By pressing “select” on their remote control, customers can restart the program from its beginning. Bright House Networks will offer more than 32 channels with Start Over capabilities by the end of August.

Funny Old Chicks
Girl Scott Cookies
The Lemon Juice Diet
HOUSEography
Revisioning the Victim Goddess

Any idea what all these things have in common? They are all blogs — written by women. According to PRWeek and BlogHer, today there are 55.6 million women who read and write blogs monthly. And of those women who blog, they say their top goal when blogging is to express themselves (82%), followed by giving advice (51%) and persuading others (20%).

Women trust friends first — and a blogger’s personal trust will apply directly to her recommendations on everything, including the clients and brands you represent. Eighty-five percent of BlogHer’s audience reports buying a product based on a recommendation from a blog, while 82% of women bloggers rely on blogs for information about shopping, says Lisa Stone, CEO of BlogHer.

So what is the best way to get the attention of the female blogosphere?

• Disclose, disclose, disclose. Say who you are, what you want and why you’re doing this. Don’t make women guess.
• The technology exists, so leverage it. “I’m sure this is a terrifying thought to brands and products, but technology has enabled us to actually have a conversation. Let’s have it.”
• Beware treating women with brains and wallets as the only demographic or as a niche. “Not all women are mothers or married. Reach out to single women, as well as to women without children.”
• Women want to hear directly from companies and candidates. “It’s irrelevant what media think. I want to hear from the companies and products and decide for myself.”

And for a list and directory of women bloggers, check out BlogsbyWomen. Happy Blogging!

Indianapolis pediatrics physician Dr. Sharon Gilliland has received a national 2010 Summit Award for Excellence in Care from Managed Health Services and parent company Centene Corp. for providing quality care and clinical excellence to Hoosier children and adults enrolled in MHS’s statewide health plan. Only 16 awards are given throughout the nation each year.

The award honors Gilliland, a board-certified pediatrician who runs Rainbow Pediatrics in Indianapolis, for demonstrating exemplary performance when following up with examinations and consultations after patients’ emergency room visits, providing routine preventive and well-care services for children and adults and establishing a medical home for new enrollees in the MHS healthcare plan.

“MHS is proud to recognize Dr. Gilliland for the outstanding service and quality of care she provides to Managed Health Services members in the greater Indianapolis community,” said Dr. Robert Baker, vice president of medical affairs at MHS. “Our primary focus is on delivering the best possible care to our members and we could not do that without strong relationships with our plan’s physicians. The Summit Award for Excellence is one way we thank Dr. Gilliland for her ongoing dedication to helping children live healthy lives.”

Gilliland opened Rainbow Pediatrics in 1996 and also maintains a solo practice supported by call partners. After earning an undergraduate degree from Northwestern University, she graduated Indiana University’s School of Medicine and completed her pediatric residency at Methodist Hospital in Indianapolis. From 1989 to 1996, Gilliland provided community pediatric care at HealthNet in Indianapolis before opening Rainbow Pediatrics. Rainbow Pediatrics is located at 5711 N. Michigan Road in Indianapolis. The center is open 9 a.m. to 4 p.m. Mondays, 9 a.m. to 5 p.m. Tuesdays, 1-7 p.m. Wednesdays, 9 a.m. to 3 p.m. Thursdays and 10 a.m. to 4 p.m. Fridays.

Distractions in the workplace are inevitable, especially during these summer months when you continue to look outside from your office window — wondering why you can’t be out in the sun at the pool. (that’s not me, I’m just guessing that’s what “one” might be wondering;)

And certainly these distractions have the power to decrease our productivity.

From the Hoosier PRSA blog, here are some simple suggestions for working smarter, not necessarily harder.   

• Make the most of your time both in and outside the office.
• Work on one task and complete it. If you have to jump to something else, try to always pick up where you left off.
• Prioritize and know how to delegate. Spend the last 15 minutes of your day preparing for the next. 
• Unplug from controllable distractions, i.e. social media. Browsing is okay every now and then but try to stay on track. (What? No Facebook chat?!)
• Write things down or find online tools to help you organize your day. For those of you who live on your computers and mobile devices, try TeuxDeux. TeuxDeux is a simple, design, browser-based to-do app, and best of all- it’s free. Try for yourself, http://teuxdeux.com/.
   
  Also, set mini deadlines — if you give yourself a specific time to finish a project, you’ll pace yourself better and work faster than if it’s open-ended. So decide what you must get done by lunch. Or plan to call your mom in an hour, and complete something beforehand.

How do you stay productive? The sooner you get your work done, the sooner you can head out to enjoy the weather!

An Indianapolis Public Schools teacher and two Carmel High School graduates have won separate honors and educational grants from Bright House Networks for their entries in two national competitions.

Beth DeSalvo (in photo at right, receiving her award from Bright House Networks marketing manager Brooke Krodel), a speech-language therapist at Ernie Pyle Elementary School (IPS No. 90), won the 2010 “Get Schooled: Educate Motivate and Inspire” competition hosted by Bright House Networks in partnership with Get Schooled, a national education program co-developed by the Bill and Melinda Gates Foundation, and Viacom.

DeSalvo will receive a $2,000 educational grant that she’ll use to buy new books for students undergoing speech-language therapy. She started her own library in her school’s therapy room and entered the competition in hopes of receiving funding to add to her collection of 100 books, specifically obtaining more books for first- and second-grade students

Mark Hodges and Parker Myers, who graduated from Carmel High School in May, won a national honorable mention in C-SPAN’s national 2010 StudentCam competition their senior year. The duo submitted a video documentary titled “Homeless in America” that focused on homelessness and its challenges to the nation. Hodges and Myers will each receive a $500 educational grant from Bright House Networks as the local winner of the competition. Hal Espey, broadcasting instructor at Carmel High School, will receive a $1,000 educator’s grant for representing the efforts of Hodges and Myers.

DeSalvo, Hodges and Myers will be honored at a June 24 Bright House Networks Education Celebration Gala in Orlando, Fla.

On rare occasions, my work day is blessed with “believe it or not” situations. Today was no exception. At about 11:45 a.m., a water main exploded literally just outside my office, sending enormous amounts of water propelling into the air. It was just like a mini Old Faithful show. As of this writing, it is still streaming at full blast, sending mud and rocks 50 feet into the air.

Spectators have gathered to watch and we’re getting reports that the peak of the water plume can be seen as far as Louisville. Luckily, no one has been injured from this freak accident. But we have noticed this explosion has unearthed some dinosaur bones dating back to the Mesozoic era.

There has been speculation from some of the eyewitnesses that the voles that intruded into our office months ago were the cause of this great disaster, as they have been spotted bouncing at the top of the water plume.

Some of the spectators can be seen holding signs that read “ARMEGEDDON!” and “Save Our Oceans” and even one that says “iPhone 4 – Yahoo!” The guy from the basketball games has arrived with his familiar sign “John 3:16.” When asked how much water could be escaping through this geyser, staff correspondent Shawn Sorrells responded “a lot.”

Indiana Black Expo’s 40th annual Family Reunion is this weekend, from 9 a.m. to 7 p.m. Saturday and from 10 a.m. to 6 p.m. Sunday at Washington Park, located at 3030 E. 30th St. in Indianapolis.

The two-day event will offer activities for families, children and the entire community. Live entertainment, food booths and children’s activities, including bounce houses, face painting, sumo wrestling and obstacle courses, are sure to draw big crowds as will an Old School Car and Motorcycle Show and the annual five-on-five Dust Bowl basketball tournament.

KidsBMV, an identification program for children that generates a photo ID and includes a child’s address, date of birth, phone number, eye and hair color and height and weight and details about any medical conditions a child might have for parents, teachers and caregivers, will also be at Family Reunion on Saturday.

Managed Health Services is the title sponsor of Family Reunion and will staff a health fair booth from 10 a.m. to 3 p.m. Saturday and from 11 a.m. to 4 p.m. Sunday, offering free blood pressure, cholesterol and blood glucose screenings, one-on-one personal health counseling and advice and health-related literature and giveaways.