Posts Tagged ‘Fiesta’
Bloggers party with Fiesta; Ford goes social
Once a big fan of flashy TV ads and radio spots, full-color magazine ads, glossy showroom brochures and billboards that canvassed the nation to debut a new car line, things are different at Ford Motor Co. as it prepares for the 2010 U.S. debut of the Ford Fiesta. Ford’s going social in a big way. The company has signed on 100 major bloggers to “test drive” the Fiesta for six months and share their experiences on Facebook, Twitter, YouTube and more.
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