Posts Tagged ‘eMagazine’

Well, it has arrived. The much talked about new product by Apple – the iPad. This new device is being marketed to fill the gap between the iPhone and a MacBook laptop.

The keynote presentation by Steve Jobs was executed perfectly, leaving viewers thinking that they all needed one. Do we all need one? Maybe not. But man, it is one cool piece of hardware. And at a $499 base price, this is truly  “the most advanced technology in a magical and revolutionary device at an unbelievable price.”

To really simplify, it is a huge iPod touch. But, because of it’s size (roughly 8”x10”) it really does fill a gap. I think the iPad has a specific spot in the marketplace because there are many users that don’t utilize or need production-based applications (i.e. Word, Photoshop, InDesign, etc.) – hence a laptop is overkill for them. This is a great product that allows users to do almost everything else, more “entertainment-based” while hanging out on the couch. I think the addition of video chat would have been a great addition, and of course, Flash capabilities (someday). I’ve always been a believer of leaving the “office production tool” in the office, and the “fun, entertainment tool” in the family room. Now don’t get me wrong, the iPad can generate files – my point is that not everyone needs to generate files.

This device allows you to fully browse the Web with full, tactile sensitivity; check your e-mail; view your photos in many ways; watch videos & TV shows; link directly to YouTube and watch the latest HD videos; full iPod capabilities; full access to the iTunes store and the App store; access to the new iBookstore (a free app from the App store) which allows a new way to read and buy books; and full Maps, Notes, Calendar and Contacts applications as well.

As the digital movement continues to grow, the desire for users to read eBooks and eMagazines is growing exponentially. This is a perfect device for that market. And as Coles Marketing continues to create digital content for our clients, we see the potential for beautiful devices such as the iPad.