With all of the talk surrounding the new Apple iPad — the positive talk about what it can do for newspaper and magazine content providers, not the overwhelmingly negative albeit humorous reaction the name itself has conjured — we are extremely excited to see the possibilities this presents for publishers. As print becomes more and more cost-prohibitive — and feature-prohibitive; it’s hard to print video on paper — more publications than ever are taking the dive into digital, including one of our clients, The Council of Real Estate Brokerage Managers (CRB), a not-for-profit affiliate of the National Association of REALTORS®.

Their bimonthly magazine, Real Estate Business, said goodbye to print with its January/February 2010 issue and will debut its all-digital format for the March/April issue. We’re excited not only because this new format will be free, forwardable and printable (the print edition was exclusive to CRB’s membership of nearly 6,000 residential real estate brokerage owners and managers), but because we now have the opportunity to add rich media, including video, live linking and lead generation/analytics capabilities for our advertisers. This opens up a whole new world of possibilities for the magazine, one that will surely benefit the CRB Council’s membership which depends in part on advertising to fund its cutting-edge educational offerings for brokers, owners and managers.

Click here (or the picture above) to see a sneak preview of the new digital reader format and all that it can do!